Ascential plc (LSE:ASCL) agreed the acquire Guangzhou Siqianli Data Technology Co., Ltd. on November 1, 2021. The transaction is expected to close in December. The acquisition was for an initial cash consideration of £13.3 million plus estimated earnout payments payable over three years resulting in an estimated total consideration (including the initial consideration) between £34 million and £44 million. Total consideration payable, in the event that very stretching targets are reached, is capped at £87 million. Guangzhou Siqianli Data Technology will join its Digital Commerce business unit of Ascential.

Latham & Watkins LLP acted as legal advisor to Ascential plc in the transaction.

Ascential plc (LSE:ASCL) completed the acquisition of Guangzhou Siqianli Data Technology Co., Ltd. for £44 million December 2021.