Ashland Global Holdings Inc. announced that the company plans to increase production capacity of Natrosol™ hydroxyethylcellulose (HEC) at the Nanjing, China site. Natrosol™ HEC is a natural product, excellent thickening agent and used as a non-ionic rheology modifier in industrial and consumer focused applications. The company is the leading global producer of HEC and supplies essential ingredients for a wide range of industries including paints and coatings, construction, oil and gas, personal care and pharmaceutical. The company said the unprecedented demand is a result of consumer trends towards more sustainable solutions including water-based paint and a global increase in the building and construction industries and the desire for milder, natural and sustainable solutions in consumer markets.