WILMINGTON - Ashland has launched Styleze CSP, a nature-derived styling polymer that delivers strong hold, humidity resistance and high stiffness.
Based on cassia seeds, Styleze CSP leaves low to no residue on the hair versus other natural styling polymers.
As consumers continue to demand natural ingredients in their beauty products, hair styling formulators seek ingredients derived from nature. In styling, natural solutions can be challenging as they often do not provide the performance of their synthetic counterparts. Ashland sources cassia seeds that are grown wild and naturally harvested in
'Styleze CSP polymer addresses the need for naturally-positioned styling formulas where initial stiffness, strong hold and humidity resistance are desired,' said
Styleze CSP delivers clear in-hand gels that are easy to remove from the hair. The versatility of Styleze CSP polymer enables its use in a variety of hair styling products, from styling gels and creams to waxes, mousses and serums. Styleze CSP is a possible alternative to PVP to improve the naturality of styling formulations.
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Tel: 908-952-5668
Email: mneilson@ashland.com
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