ASICS is announcing the ASICS SUNRISE RED NFT COLLECTION a first-of-its-kind footwear release that will be available via digital auction starting on July 15th 2021. The 189-piece ASICS SUNRISE RED NFT COLLECTION consists of nine different ASICS digital footwear products including the GEL-LYTE III, GEL-QUANTUM 360, METARACER models and even a pair of ASICS flip-flops and sandals. The nine shoes will be featured in a Limited Edition release made up of 20 NFTs per shoe, and a Gold Edition release featuring each shoe in a metallic gold colorway with just one NFT per shoe. The launch of the ASICS SUNRISE RED NFT COLLECTION signals the start of a landmark new venture for ASICS as it moves into the world of NFTs. Auction proceeds will be reinvested back into the digital arts community through ASICS' new Digital Goods Artist-In-Residence Program, which will see the brand collaborate with both established and emerging digital artists to design the next wave of NFTs.