ASOS : 100th mag issue

25 January 2018

ASOS plc ("the Company")

Trading Statement for the four months ended 31 December 2017

£m1	Four months to 31 December Reported 2017 2016 IncreaseCCY2 Increase
UK retail sales US retail sales EU retail sales ROW retail sales International retail sales	300.9 244.0 23% 23% 102.4 82.7 24% 28% 235.2 165.8 42% 34% 151.9 113.2 34% 32% 489.5 361.7 35% 32%
Total retail sales	790.4 605.7 30% 28%
Total group revenue3	808.4 621.3 30% 28%

1All numbers subject to rounding throughout this document, 2Constant currency is calculated to take account of hedged rate movements on hedged sales and spot rate movements on unhedged sales, 3Includes retail sales, delivery receipts and third party revenues

Highlights include:

• • Retail sales grew strongly, +30% on a reported basis and +28% in constant currency driven by our unique and differentiated product and proposition

• • Accelerated performance in the UK with retail sales growth of +23% in a challenging market

• • Continued strong customer engagement: active customers4 +19%, average basket value +3%, average order frequency5 +8%, conversion +20bps

• • Total orders placed 20.2m, +30% year on year

• • Retail gross margin up 80bps on prior year in line with plan

Guidance:

• • No change to FY18 financial guidance, however full year capital expenditure is now expected to be around the upper end of the previously indicated range of £200-220m

Nick Beighton, CEO, commented:

"I'm pleased to report a strong performance during the period including peak. We achieved an exceptional performance in the UK, whilst momentum in international sales continued. We acquired 2.6 million active customers year on year and saw encouraging movements across all key customer KPIs.

Velocity in our technology programmes continued, with a record number of releases. Our customer proposition was further enhanced in the U.K. with the launch of Try Before You Buy and ASOS Instant, our same day delivery proposition.

Following this strong start to the year, we remain confident in our full year guidance and delivery of our planned investments in infrastructure to support our global ambitions."

4Defined as having shopped in the last twelve months as at 31 December 2017, 5Calculated as last twelve months' total orders divided by active customers

Investor and Analyst conference call:

ASOS will be hosting a conference call for analysts and investors at 8.00am (UK Time) today. Please call Tom Berger at Instinctif Partners for dial-in details on 020 7457 2834 or [e-mail].

A recording of this conference call will be available on the ASOS Plc investor centre website later today:http://www.asosplc.com/investors.aspx

For further information:

ASOS plc

Tel: [phone]

Nick Beighton, Chief Executive Officer Helen Ashton, Chief Financial Officer

Greg Feehely, Director of Investor Relations Website:www.asosplc.com/investors

Instinctif Partners

Tel: [phone]

Matthew Smallwood / Justine Warren / Tom Berger

JPMorgan Cazenove

Tel: [phone]

Michael Wentworth-Stanley / Bill Hutchings

Numis Securities

Tel: [phone]

Alex Ham / Luke Bordewich

Forward looking statements:

This announcement may include statements that are, or may be deemed to be, "forward-looking statements" (including words such as "believe", "expect", "estimate", "intend", "anticipate" and words of similar meaning). By their nature, forward-looking statements involve risk and uncertainty since they relate to future events and circumstances, and actual results may, and often do, differ materially from any forward-looking statements. Any forward-looking statements in this announcement reflect management's view with respect to future events as at the date of this announcement. Save as required by applicable law, the Company undertakes no obligation to publicly revise any forward-looking statements in this announcement, whether following any change in its expectations or to reflect events or circumstances after the date of this announcement.

Background note:

ASOS is a global fashion destination for 20-somethings. We sell cutting-edge fashion and offer a wide variety of fashion-related content, making ASOS.com the hub of a thriving fashion community. We sell over 87,000 branded and own-label products through localised mobile and web experiences, delivering from our fulfilment centres in the UK, US and Europe to almost every country in the world.

We tailor the mix of own-label, global and local brands sold through each of our eight local language websites: UK, US, France, Germany, Spain, Italy, Australia and Russia.

ASOS's websites attracted 174 million visits during December 2017 (December 2016: 139 million) and as at 31 December 2017 it had 16.0 million active customers1 (31 December 2016: 13.4 million), of which 5.4 million were located in the UK and 10.6 million were located in our international territories (31 December 2016: 4.9 million in the UK and 8.5 million internationally).

1Defined as having shopped in the last twelve months as at 31 December 2017

Appendix 1 - Retail sales growth by period in sterling

Year ending 31 August 2018

£m	P11 YOY%	P21 YOY%	P31 YOY%	P41 YOY%	2017/18 YTD YOY%
UK retail sales US retail sales EU retail sales ROW retail sales International retail sales	300.9 23% 102.4 24% 235.2 42% 151.9 34% 489.5 35%	300.9 23% 102.4 24% 235.2 42% 151.9 34% 489.5 35%
Total retail sales	790.4 30%	790.4 30%

Year ended 31 August 2017

£m	P11 YOY%	P21 YOY%	P31 YOY%	P41 YOY%	2016/17 YOY%
UK retail sales US retail sales EU retail sales ROW retail sales International retail sales	244.0 18% 82.7 66% 165.8 49% 113.2 46% 361.7 52%	96.8 16% 41.6 54% 83.1 46% 62.0 88% 186.7 60%	234.6 16% 94.4 38% 196.6 41% 134.5 54% 425.5 44%	122.8 10% 42.9 26% 98.6 46% 62.9 31% 204.4 37%	698.2 16% 261.6 46% 544.1 45% 372.6 52% 1,178.3 47%
Total retail sales	605.7 36%	283.5 42%	660.1 32%	327.2 25%	1,876.5 34%

Year ended 31 August 20162

£m	P11 YOY%	P21 YOY%	P31 YOY%	P41 YOY%	2015/16 YOY%
UK retail sales US retail sales EU retail sales ROW retail sales International retail sales	206.2 25% 49.7 42% 111.0 29% 77.4 3% 238.1 21%	83.3 26% 27.1 38% 56.9 14% 33.0 (5%) 117.0 12%	203.1 28% 68.3 53% 139.5 32% 87.4 16% 295.2 31%	111.2 32% 34.1 67% 67.5 30% 48.0 21% 149.6 34%	603.8 27% 179.2 50% 374.9 28% 245.8 9% 799.9 25%
Total retail sales	444.3 23%	200.3 18%	498.3 30%	260.8 33%	1,403.7 26%

1Periods are as follows:

P1: four months to 31 December P2: two months to 28/29 February

P3: four months to 30 June

P4: two months to 31 August

2Restated to remove the results of the discontinued operation in China

Appendix 2 - Retail sales growth by period at constant currency1

Year ending 31 August 2018

£m	P12 YOY%	P22 YOY%	P32 YOY%	P42 YOY%	2017/18 YTD YOY%
UK retail sales US retail sales EU retail sales ROW retail sales International retail sales	300.9 23% 102.4 28% 235.2 34% 151.9 32% 489.5 32%	300.9 23% 102.4 28% 235.2 34% 151.9 32% 489.5 32%
Total retail sales	790.4 28%	790.4 28%

Year ended 31 August 2017

£m	P12 YOY%	P22 YOY%	P32 YOY%	P42 YOY%	2016/17 YOY%
UK retail sales US retail sales EU retail sales ROW retail sales International retail sales	244.0 18% 82.7 42% 165.8 38% 113.2 44% 361.7 41%	96.8 16% 41.6 34% 83.1 36% 62.0 70% 186.7 45%	234.6 16% 94.4 26% 196.6 30% 134.5 41% 425.5 32%	122.8 10% 42.9 21% 98.6 36% 62.9 23% 204.4 28%	698.2 16% 261.6 31% 544.1 34% 372.6 42% 1,178.3 36%
Total retail sales	605.7 30%	283.5 33%	660.1 26%	327.2 21%	1,876.5 27%

Year ended 31 August 20163

£m	P12 YOY%	P22 YOY%	P32 YOY%	P42 YOY%	2015/16 YOY%
UK retail sales US retail sales EU retail sales ROW retail sales International retail sales	206.2 25% 49.7 35% 111.0 40% 77.4 15% 238.1 29%	83.3 26% 27.1 32% 56.9 17% 33.0 - 117.0 14%	203.1 28% 68.3 45% 139.5 22% 87.4 17% 295.2 25%	111.2 32% 34.1 47% 67.5 30% 48.0 20% 149.6 29%	603.8 27% 179.2 40% 374.9 28% 245.8 14% 799.9 25%
Total retail sales	444.3 27%	200.3 19%	498.3 26%	260.8 30%	1,403.7 26%

1From 1 July 2016, constant currency is calculated to take account of hedged rate movements on hedged sales and spot rate movements on unhedged sales 2Periods are as follows:

P1: four months to 31 December

P2: two months to 28/29 February P3: four months to 30 June

P4: two months to 31 August

3Restated to remove the results of the discontinued operation in China