ASOS : Acquisition of Topshop, Topman, Miss Selfridge and HIIT (Presentation)

Acceleration of ASOS

Brands Strategy

Acquisition of Topshop, Topman, Miss Selfridge, HIIT

1 February 2021

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Compelling Strategic Opportunity

Acquisition of	… that resonate	We will use our
strong, iconic	with the core	market leading
brands …	ASOS customer in	capabilities and
	the UK and	platform to drive
	internationally	growth globally …

• alongside selecting best retail partners; accelerating US strategy with Nordstrom partnership

… delivering attractive financial returns

• Double- digit return on capital (post tax) in first full year
• Fully funded from cash reserves; cash position remains robust

2

The ASOS Strategy

To be the #1 destination for fashion loving 20-somethingsworldwide

1. Truly global retailer

2. The ASOS Brands	3. The ASOS Platform	4. The ASOS Experience
Design that can't	One platform with all	Inspiring, exciting,
be found anywhere	the relevant product,	friction-free and
else	all of the time	personalised

5. Effective, efficient and sustainable model

3

Accelerating our ASOS Brands Strategy

The ASOS	The ASOS
Experience	Platform

Transforming brands with

leading 20-something online

experience

Inspiring, exciting,	One platform with all
friction-free and	the relevant product,
personalised	all of the time

Bringing iconic 20-something

brands in-house

The

ASOS Brands

Design that can't be found

anywhere else

Leveraging our effective and efficient online model

Effective, efficient and sustainable model

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