ASOS PLC
ASOS Ventures Limited, the venture capital arm of ASOS plc, announces today its debut venture with a minority shareholding in Trillenium (UK) Ltd. The two companies are joining forces to explore innovative 3D and virtual brand adventures online.
ASOS Ventures CEO, Nick Roberston, said "ASOS has a long and successful track record of revolutionising the retail market. We are delighted to announce the new venture with Trillenium and look forward to discovering the future world of online fashion destinations for 20 somethings."
Trillenium (UK) Limited founder and entrepreneur Hrvoje Prpic said "We have started on an incredible adventure and ASOS wanted to come with us because they too are pioneers and one of the planet's great retail revolutionaries. We've now built ASOS prototypes in Oculus Rift, Google Cardboard and Unity and ASOS love that so now we're working together. We are looking to change the online fashion shopping experience beyond recognition."
Contact; press@asos.com
ASOS is a global fashion destination for 20-somethings. We sell cutting-edge 'fast fashion' and offer a wide variety of fashion-related content, making ASOS.com the hub of a thriving fashion community. We sell over 75,000 branded and own-brand products through localised mobile and web experiences, delivering from our fulfilment centres in the UK, US, Europe and China to almost every country in the world.
We tailor the mix of own-label, global and local brands sold through each of our nine local language websites: UK, US, France, Germany, Spain, Italy, Australia, Russia and China.
ASOS's websites attract 71.2 million visits per month (August 2013: 68.5 million) and as at 31 August 2014 had 8.8 million active customers1 (31 August 2013: 7.1 million), of which 3.4 million were located in the UK and 5.4 million were located in our international territories (31 August 2013: 2.8 million in the UK and 4.3 million internationally).
1 Defined as having shopped in the last twelve months
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