Troy Jackson, vice president for commercial excellence in Asia Pacific (APAC), joined ASSA ABLOY in May 2017. He was recruited to help improve the quality of ASSA ABLOY's commercial capabilities and interactions with customers, in order to enhance the customers' experience of doing business with ASSA ABLOY.

Establishing the new Commercial Excellence team was an important step towards achieving this goal. 'Our work is all about understanding the customers, who they are, why they buy, and what their needs are, in order to deliver unique solutions that consistently exceed their expectations,' says Troy.

The Commercial Excellence team, based in Hong Kong, manages issues ranging from branding and marketing to digital e-commerce, developing value-based pricing models and implementing improvements to the sales process and CRM, BIM and architectural marketing systems.

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Assa Abloy AB published this content on 08 August 2018 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 08 August 2018 07:51:02 UTC