Asset World Corp. Public Company Limited and Nobu Hospitality announced a new partnership established to meet the needs of existing and future travellers by creating new unique experiences. Both parties have signed a memorandum of understanding to complete an area development agreement covering Thailand with intent to open multiple Nobu Hotels and Restaurants exclusively with AWC in Thailand's most compelling destinations, including Bangkok's first ever Nobu restaurant, expected to open in time to serve as a spectacular New Year's countdown viewpoint at the end of 2021. From the beginning Nobu has been about creating unforgettable experiences around exceptional food. The name Nobu has become synonymous with minimalist, instinctive design, the finest ingredients, a powerful energy, and an innate passion for service. Each hotel and restaurant are fully engaged with the local market and offers guests the place to relax and savour an experience in an atmosphere charged with a sense of being part of something extraordinary. The philosophy of Kokoro – which comes from the Japanese word for heart - is the heartbeat of the brand and what ties the destinations together.