Associated Banc-Corp announced that Rick Bruhn has joined Associated Bank as senior vice president and head of the Specialty Deposit and Payment Solutions national vertical. Bruhn is responsible for collaborating with internal and external partners to build this new business vertical within the bank. In addition, he is responsible for driving the specialty deposits and payment solutions strategy and team that aligns with the bank's growth goals by driving new client acquisition and helping fund the growth of the overall enterprise.

A leading industry expert, Bruhn brings more than 20 years of financial services experience and was most recently at U.S. Bank where he spent the past 18 years leading several deposit focused strategies including title and escrow, 1031 exchange, HOA property management and fintech. His leadership and expertise will help Associated accelerate Phase 2 of strategy of building out corporate and commercial banking capabilities and driving deposit and treasury management revenue. Bruhn holds a bachelor's degree in economics, finance and accounting from Wright State University and is based in Cincinnati, Ohio.