MILWAUKEE -- Associated Bank, in partnership with the Pabst Theater Group, announced that they have committed to a multi-year partnership for Associated Bank to become the Official Bank of the Pabst Theater Group. The partnership aims to create awareness of and engagement in the theater and its unique programming, and will feature discounts, seating upgrades, ticket offers and other exclusive experiences for Associated Bank customers.
"At Associated Bank, we have a long-standing commitment to the arts and especially organizations that are engrained in the cultural fabric of the communities they support. The Pabst Theater Group is not only an icon of music, comedy and theater in Milwaukee, they have also shown tremendous perseverance and fortitude during a tumultuous time for the entertainment industry. As Wisconsin's largest bank, we are proud to also become the Official Bank of the Pabst Theater Group," said Andy Harmening, president and CEO, Associated Bank.
As part of the partnership, Associated Bank and the Pabst Theater Group will feature the following benefits and more for Associated Bank customers at the Riverside Theater, Pabst Theater, Turner Hall Ballroom and the Back Room at Colectivo venues. Associated Bank will share more details on benefit redemption with their customers.
Benefits include:
Pabst Theater Group Merchandise Discount - A 10% discount on Pabst Theater Group merchandise purchased in-person at a Pabst Theater Group venue when customers show their Associated Bank checkbook or credit card.
Surprise Seat Upgrade - At select shows, customers will be chosen randomly for a seat upgrade to Associated Bank's premium front row balcony seats at the Riverside or Pabst Theater, or another premium location.
Pre-show Happy Hour - Customers will be eligible for early entry to select shows at Pabst Theater Group venues where exclusive drink specials will be offered.
Ticket Offers - Customers who subscribe to receive Pabst Theater Group emails will have access to exclusive ticket offers and discounts on select shows.
Early Entry to Select General Admission Shows - Customers will have early entry access to select general admission shows taking place at Pabst Theater Group venues when showing their Associated Bank checkbook or credit card.
Pabst Theater Group operates various well-known locations in and around downtown Milwaukee, including the Riverside Theater, the Pabst Theater, Miller High Life Theatre, Turner Hall Ballroom and the Back Room at Colectivo. The Pabst Theater is also a part of the Associated Bank River Center complex located at 815 N. Water St., which is owned by the Bank. Previously named the Milwaukee Center, Associated Bank purchased the building in 2016 and has been since redeveloping the site with an expected completion date of Q3 2022. Once completed, the Associated Bank River Center will bring together the best of Milwaukee - the arts, finance, business, tourism and dining inspiring and inspired by the city.
"When choosing partners, we look for two specific things: 1.) a relationship to and belief in bettering Milwaukee and Wisconsin and 2). a strong focus on developing community and the ability to exceed our community's expectations," said Gary Witt, president and CEO of the Pabst Theater Group. "As a Wisconsin-based company, Associated Bank's philosophy, when it comes to improving areas of need in Milwaukee and the greater state, aligns perfectly with that of the Pabst Theater Group and the impact we work hard to make on our city. With Associated Bank's latest investment in Milwaukee's downtown, we're excited to work together to find new opportunities to improve the city around us while, at the same time, enhance the many ways that both of our customer bases will now be able to experience live entertainment downtown."
More information about The Pabst Theater Group, including upcoming shows and where to buy tickets, is available at https://www.pabsttheatergroup.com/.
Visit www.associatedbank.com/pabst for more details about Associated Bank and its efforts in supporting the communities in which it serves.
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ABOUT ASSOCIATED BANC-CORP
Associated Banc-Corp (NYSE: ASB) has total assets of $35 billion and is Wisconsin's largest bank holding company. Headquartered in Green Bay, Wisconsin, Associated is a leading Midwest banking franchise, offering a full range of financial products and services from more than 200 banking locations serving more than 100 communities throughout Wisconsin, Illinois and Minnesota, and loan production offices in Indiana, Michigan, Missouri, New York, Ohio and Texas. Associated Bank, N.A. is an Equal Housing Lender, Equal Opportunity Lender and Member FDIC. More information about Associated Banc-Corp is available at www.associatedbank.com.
ABOUT PABST THEATER GROUP
The Pabst Theater Group hosts close to 700 shows and events annually at its five core venues, the Pabst Theater, the Riverside Theater, Miller High Life Theatre, Turner Hall Ballroom and the Back Room @ Colectivo (in partnership with Colectivo Coffee). Additionally, the group hosts shows at the Fiserv Forum, UW-Milwaukee Panther Arena and Warner Grand Theater. The Pabst Theater Group has a financial impact on the city exceeding $250 million dollars and spends $1.3 million dollars in marketing annually, helping to build community, loyalty and reinforce identity and heritage for Milwaukee while employing a total of 350 full and part-time staff.
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ASSOCIATED BANC-CORP 
