CHICAGO -- Michelle Long, CFP® AEP® has joined Associated Bank as vice president and lead financial planner, wealth management. She is responsible for working with private bankers, portfolio managers, trust administrators, attorneys, CPAs, and insurance specialists to create customized financial plans for clients.

Long brings more than 25 years of financial planning and wealth management experience to Associated. Previously, she held the position of senior wealth planning consultant and director at BMO Private Bank.

Long holds a Bachelor of Science degree from Northwestern University. She is also a Certified Financial Planner®, Accredited Estate Planner®, and a member of the Chicago Estate Planning Council.

She is located at 525 W. Monroe St.

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ABOUT ASSOCIATED BANC-CORP

Associated Banc-Corp (NYSE: ASB) has total assets of $34 billion and is Wisconsin's largest bank holding company. Headquartered in Green Bay, Wisconsin, Associated is a leading Midwest banking franchise, offering a full range of financial products and services from more than 200 banking locations serving more than 100 communities throughout Wisconsin, Illinois and Minnesota, and commercial financial services in Indiana, Michigan, Missouri, Ohio and Texas. Associated Bank, N.A. is an Equal Housing Lender, Equal Opportunity Lender and Member FDIC. More information about Associated Banc-Corp is available at www.associatedbank.com.

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