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AT&T and Top Streamer TimTheTatman Team Up to Showcase the Role of 5G in Gaming
The New Collaboration Will Kick Off with the AT&T 5G Roadshow Beginning Sept. 28
What's the news? AT&T and top-tier streamer and content creator Tim "TimTheTatman" Betar are entering a strategic agreement collaborating on content, events and innovation to showcase AT&T's 5G capabilities.
Why does it matter? Since entering gaming and esports in 2018, AT&T has built powerful connections with some of the most influential organizations and content creators in the industry. Now, AT&T and TimTheTatman will show the power of 5G technology in fun and relatable ways to his core gaming audience.
What can we expect from this collaboration?
The collaboration comes to life next week when AT&T and TimTheTatman embark on the AT&T 5G Roadshow - a first of its kind 5G showcase for the streaming world. Kicking off on Sept. 28 at 1:30 p.m. EST on Tim's channels, Tim will take his livestreams on the road to three iconic locations across the country - all thanks to the power of AT&T 5G.Viewers can tune into TimTheTatman's YouTube channel today at around 1:00 p.m. ET to find out where he's headed first and follow him on Instagram and Twitter to learn more.
What are people saying?
"To work with a brand like AT&T who is literally powering the gaming community with its technology is such an incredible opportunity and a collaboration that just made sense," said TimTheTatman. "I'm beyond excited to share what fun things we've cooked up together with the power of AT&T 5G on our side."
"Gaming has never been a one-way relationship. And with AT&T 5G at our fingertips, fans, streamers, broadcasters, teams and organizations can share more content than ever before and power the way fans watch and participate in the activities they love," said Sabina Ahmed, assistant vice president of sponsorships and experiential marketing at AT&T. "We are beyond excited to join the TatmanArmy and team up with Tim - an incredible force in the gaming world - to bring exciting and immersive 5G activations to his 14 plus million fans."
Tim "TimTheTatman" Betar is one of the most influential streaming personalities with over 14 M followers across all socials and counting since switching over to an exclusive deal with YouTube in 2021. Tim is known for playing Call of Duty: Warzone, Valorant, Overwatch, World of Warcraft, and Fortnite. He reaches an average of 44K viewers per stream and often reaches over 100K concurrent viewers with an all-time peak of 347K. His loyal following recently launched him to #1 trending on Twitter after he finally won Fall Guys, a game he famously struggled to beat. Capturing the hype around the victory, ESPN released a 30 for 30 dedicated to the story of Tim's win. His boisterous personality and positive attitude have amassed one of the largest interactive, online communities.
About AT&T's Gaming & Esports Sponsorships
AT&T has built powerful connections with key gaming organizations since entering the space and is committed to keeping the gaming fan at the center. Most recently, AT&T became the Official 5G and Fiber Innovation Sponsor of 100 Thieves with a multi-year, organization-wide and esports team sponsorship. AT&T has also launched and crowned winners for competition programs AT&T Annihilator Cup, its first-ever livestreamed gaming competition, and AT&T Unlocked Games, an all-women's game developer competition.
In addition, AT&T plans to keep to optimizing our 5G and Fiber networks for gaming with technologies like edge compute and network slicing to help deliver gaming at the lowest possible latency. This has the potential to enable game publishers to create new experiences powered by the cloud and AT&T networks for next-gen gaming at home and on the move.
AT&T Inc. published this content on 22 September 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 22 September 2021 14:11:02 UTC.