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AT&T INC.

(T)
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Comscore Partners with Xandr to Bring Cookie-Free CTV Audience Targeting to the UK and EMEA At Scale

11/23/2021 | 03:00am EST

Comscore announced that its UK and EMEA clients can now access Comscore Predictive Audiences ? the industry's first cookie-free, privacy-friendly audience targeting solution that enables advertisers to reach audiences based on granular behaviours through privacy-friendly, AI-driven contextual signals ? via Xandr Curate, a product of Xandr, AT&T's advanced advertising company. This alliance now makes Comscore Predictive Audiences available for the EMEA region in all leading Demand Side Platforms (DSPs). Predictive Audiences enable brands to programmatically reach highly sought-after audiences, based on media consumption and in-market shopping behaviours, in a cookie-free manner across desktop, mobile and CTV. Through its patent-pending Predictive Audiences capability, Comscore is able to create a crosswalk between deterministic audience behaviors and contextual signals, resulting in a GDPR friendly targeting solution that delivers on campaign KPIs at scale. With Comscore's Predictive Audiences now being part of Xandr Curate, the self-serve platform that allows packages of curated inventory to be sold programmatically via deals in all leading DSPs at the push of a button, it is even easier to find real-time audiences across screens at scale. The expansion of the Predictive Audiences offering marks the latest enhancement to Comscore's cookie-free solutions within the Comscore Activation suite, which helps advertisers reach specific demographics and behavioural audiences in brand-safe, relevant contexts across desktop, mobile, and Connected TV.


ę S&P Capital IQ 2021
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Financials (USD)
Sales 2021 168 B - -
Net income 2021 19 225 M - -
Net Debt 2021 157 B - -
P/E ratio 2021 10,1x
Yield 2021 7,83%
Capitalization 190 B 190 B -
EV / Sales 2021 2,06x
EV / Sales 2022 2,19x
Nbr of Employees 230 760
Free-Float 93,6%
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Mean consensus OUTPERFORM
Number of Analysts 28
Last Close Price 26,61 $
Average target price 30,98 $
Spread / Average Target 16,4%
EPS Revisions
Managers and Directors
John T. Stankey President, CEO, COO & Director
Pascal Desroches Chief Financial Officer & Senior Executive VP
William E. Kennard Independent Chairman
David S. Huntley Senior VP-Customer Information Services
Matthew K. Rose Lead Independent Director
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