Digital fashion, blockchain and video games come together today in a world-first with the launch of a new Atari-inspired digital NFT (non-fungible token) fashion line, built using blockchain technology provider Enjin's suite of tools.
Designed by the world's leading digital-only fashion house, The Fabricant, the new virtual clothing line utilizes IP from video game industry pioneer Atari to create digital garments that can be purchased and wholly owned in the decentralized, public database of the blockchain with proven scarcity, authenticity, provenance and ownership. Additionally, the fashion NFTs can be integrated into video game projects, such as eBallR Games' upcoming sports-themed releases for 2021, starting with the next evolution of classic soccer title, KickOff.
With clients including Puma, AAPE, Adidas and more, The Fabricant is forging a whole new realm in fashion, already having created the world's first blockchain dress which auctioned for
'The Fabricant's design philosophy advocates for gender diversity and inclusion in the digital fashion space, where we can transcend the limitations of the physical world. It's an incredible creative opportunity for us to take that sensibility into the e-sports and gaming environment, to reimagine the very notion of a soccer kit in collaboration with an iconic brand like Atari. What better platform and audience to bring a broader range of self-expression than one where you can endlessly shift identities through gameplay? In the real world, soccer is played by multiple cultures whose sports garments lie outside what we've come to be familiar with from a Western perspective. These are the reference points we've drawn on for the line we've created. They are digital sports garments that defy the current cultural expectation, to be worn by anyone, regardless of gender expression, and which introduce the idea of a 'pluriform', a uniform silhouette that's suitable for everyone, everywhere.'
Users can acquire these one-of-a-kind NFTs via the Atari Token Storefront on the OpenSea & Rarible blockchain marketplaces. NFTs will be priced in and purchasable with the Ethereum &
'Once again, blockchain delivers on its promises to bring about revolutionary collaborations and bridges between virtual realms,' said
Enjin's products make it accessible for anyone to produce, manage, and own virtual goods on the blockchain. Once they exist as assets on the decentralised, public database of the blockchain, virtual goods have proven scarcity, authenticity, provenance, and ownership. In addition, blockchain's composability and interoperability enables these goods to move across platforms, marketplaces, and virtual spaces. The flagship product of the Enjin ecosystem is the Enjin Wallet, a digital backpack and gateway into the new age of decentralised virtual worlds.
About Enjin
Launched in 2009 by Enjin, the Enjin Network is a gaming community platform boasting over 20 million users. In 2017, Enjin launched a successful ICO, raising
About Atari
Comprised of
Media Contact:
Plan of Attack for Enjin
audra@planofattack.biz
(C) 2020 Electronic News Publishing, source