In July 2021, Greenlight Commerce, BigCommerce and Attraqt sponsored a Mixing Digital roundtable event on how to stay relevant and manage growth, bringing together a group of ecommerce specialists to explore the impact of the last few months on the ever-evolving commerce landscape. That means not only a sudden shift to online and direct to consumer for many B2B businesses, but an emergent necessity to integrate digital channels and refocus business around not only the purpose of physical stores but around the importance of agility and adaptability in commerce overall.

Until the last decade or so, success in commerce for the most part was built on optimising physical stores and sales, focusing their expertise to optimise sourcing, shipping and selling what customers wanted in physical locations. Competitive pressures from start-ups and online retailers prompted an overall expansion of digital presence, and conversations about the importance, and potential of, omnichannel. What is clear from the roundtable is that this is no longer about future potential but about customer expectations today.

Attachments

  • Original document
  • Permalink

Disclaimer

ATTRAQT Group plc published this content on 13 October 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 13 October 2021 11:31:00 UTC.