AUDI : Artemis GmbH will drive the new innovation management at Audi

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Artemis GmbH will drive the new innovation management at Audi

• Artemis GmbH will focus on processes, methods and tools in the future
• AUDI AG and CARIAD finalize vehicle project and software
• Alexander Hitzinger prepares to take on new tasks

Ingolstadt, May 28, 2021 - Artemis started out as a beacon project, and in the last few months has rapidly speeded up the transformation of the Volkswagen Group and especially of Audi. Alexander Hitzinger's team set up the development of the innovative Artemis model outside the usual structures and processes, and in its conceptual phase it has laid the foundation for forward-looking technology in cooperation with CARIAD and AUDI AG. Now the project team will take a new course. As a center of competence for fast, modern development processes, Artemis GmbH will move even closer to Audi's Technical Development and reinforce the new innovation management.

"Modern working methods, software-based tools and targeted processes are the key for turning ideas into innovations quickly and efficiently. Today this is more important than ever. We are therefore pleased that Artemis GmbH with its extensive know-how in these disciplines will work even more closely and directly with Technical Development at Audi in the future," says Oliver Hoffmann, Board Member for Technical Development.

Since summer 2020, Alexander Hitzinger has built up an agile team of experts at Artemis GmbH that set the ball rolling for vehicle development of the first Artemis model. Following the successful conclusion of the conceptual phase, the team handed over responsibility for further vehicle development to Audi and software development to CARIAD, and is now concentrating all of its efforts on methods, tools and processes, in order to create a blueprint for software-driven vehicle development.

In the course of this reorientation, Hitzinger will step back from his role in managing

Artemis GmbH and prepare to take on a new task. "We would like to thank Alexander Hitzinger for his commitment to the early phase of our Artemis model. Without this work, coupled with his experience and his know-how, the vehicle would not be delivered to our customers in 2025," says Markus Duesmann, CEO of AUDI AG. Responsibility for the future of Artemis GmbH will now be taken by Oliver Hoffmann.

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Audi

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Dirk Arnold	Jörg Lindberg
Vice presidency of	Director Global Communications
Audi Global Communications	Product/Technology/Motorsports
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www.audi-mediacenter.com/de	E-Mail:[e-mail]

Thomas Wenzel

Director Communications

Artemis GmbH

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The Audi Group, with its brands Audi, Ducati and Lamborghini, is one of the most successful manufacturers of automobiles and motorcycles in the premium segment. It is present in more than 100 markets worldwide and produces at 19 locations in 12 countries. 100 percent subsidiaries of AUDI AG include Audi Sport GmbH (Neckarsulm, Germany), Automobili Lamborghini S.p.A. (Sant'Agata Bolognese, Italy), and Ducati Motor Holding S.p.A. (Bologna/Italy).

In 2020, the Audi Group delivered to customers about 1.693 million automobiles of the Audi brand, 7,430 sports cars of the Lamborghini brand and 48,042 motorcycles of the Ducati brand. In the 2020 fiscal year, AUDI AG achieved total revenue of €50.0 billion and an operating profit before special items of €2.7 billion. At present, around 87,000 people work for the company all over the world, 60,000 of them in Germany. With new models, innovative mobility offerings and other attractive services, Audi is becoming a provider of sustainable, individual premium mobility.

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