Audientes A/S announced a strategic distribution agreement with Audivista, based in Istanbul, Turkey, providing hearing solutions in Turkey, the Middle East and North Africa. This partnership marks a significant milestone in Audientes' mission to bring affordable, high-quality hearing solutions to underserved markets around the globe. Under this agreement, Audivista will distribute Audientes' innovative Ven hearing aids and hearables across its markets in specialty retail and online channels.
With a growing awareness of hearing health and an unmet demand for accessible solutions in many countries in the Middle East and Africa, this partnership positions Audientes and Audivista to help transforming the landscape of hearing care in these regions. The parties expect Audientes sales revenue from this agreement to exceed DKK 4 million over the next two years as sales ramp up. Audivista is bridging the Hearing Care Gap with focus on Innovation and Accessibility: Audivista is addressing the hearing care gap in the in the Middle East and North Africa by focusing on the following three cornerstones: Addressing real market needs: Traditional methods for alleviating hearing loss currently address only 5% of the global demand for hearing aids.
Audivista aim to bridge this significant gap by leveraging the innovative technology and approach of Audientes to meet the remaining 95% of the market's needs. Long-term Collaboration Vision: Audivista's long-term vision is to expand online access to high-quality hearing solutions across the Middle East and North Africa, ensuring that every individual with hearing challenges can obtain the support they need. Comprehensive Distribution and Support Network: Beyond distributing hearing products, Audivista plays a pivotal role in educating and supporting individuals with hearing impairments across the region, creating a more inclusive environment for better hearing care.