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Augme Technologies Inc : Hipcricket Extends Relationship with ISIS, Inc. to Provide Mobile Health Resources to Teens and Young Adults

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08/06/2012 | 08:05am EDT

ISIS Uses Hipcricket Platform to Create Mobile Websites that Promote Sexual Health Among At-Risk Teens and Young Adults

Hipcricket® ("Hipcricket"), the one-stop mobile marketing and advertising subsidiary of Augme® Technologies, Inc. (OTCBB: AUGT or "Augme"), today announced that it has extended its relationship with ISIS, Inc., a national nonprofit organization based in Oakland, California that uses technology for sexual health promotion and disease prevention, to include mobile Web development. By adding a mobile Web component as part of a three-year contract, ISIS is providing yet another means of engagement, offering its audience additional choices in how they prefer to interact with critical health information.

A client since 2005, ISIS uses Hipcricket's platform to manage SMS messaging, opt-in membership lists, clinic and service locators, informational messages, and regular reminders about HIV and STI (sexually transmitted infection) testing. Under the terms of the new contract, the company will extend its mobile health program by leveraging Hipcricket's AD LIFE® Mobile Site Builder to create campaign- and client-specific landing pages accessible through the mobile Web.

Texting has emerged as the preferred communication method for teenagers, with 63 percent of teens texting every day as opposed to the six percent who use email daily (source: Pew Internet). ISIS has always viewed mobile as critical to its communications strategy and has been extremely successful at reaching this audience through opt-in SMS campaigns. Additionally, the company was looking to address the growing number of teens and young adults who are searching for information on the mobile Web. The organization's mobile sites provide another entry point to engage with teens and young adults, offering them the opportunity to opt-in for ongoing information and resources concerning their sexual health.

Deb Levine, M.A., executive director and founder of ISIS, explains, "Mobile has proven to be an effective way to reach teens in a confidential, personal manner. And as more teens access the mobile Web, we knew we had to address the fact that online search is the first place young people turn when they have a question about sex. Now, as they conduct these searches on their mobile phones, we are able to provide educational content that promotes sexual health and disease prevention right at their fingertips."

"ISIS is a great example of a client that recognized the power of mobile early on," observed Jose L. Cornejo, Hipcricket Vice President - Healthcare. "As consumer behaviors shifted and more people began conducting mobile Web searches, it made perfect sense for ISIS to extend their use of the AD LIFE platform to include mobile website creation. With Hipcricket's integrated platform, the organization provides multiple means of engagement and ongoing interaction to its users. Working with ISIS, we are excited to build on the success of our mobile healthcare portfolio, which already includes HCP and patient deployments for global pharmaceutical companies."

About Hipcricket

Hipcricket, Inc., a wholly-owned subsidiary of Augme Technologies, Inc. (OTC.BB: AUGT), is the one-stop mobile marketing and advertising company that empowers brands, agencies and media properties to engage customers, drive loyalty and increase sales. Hipcricket's customers connect with consumers across every mobile channel, including SMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. Hipcricket's proven technology, strategic and marketing services and experienced account management teams have provided measurable success to a broad range of national and regional brand-name leaders (e.g., Macy's, MillerCoors, Nestle, Clear Channel) across an industry-leading 200,000+ campaigns. The company has also created the first comprehensive mobile ad network that taps into the buying power of the mass market with industry-leading capabilities to target customers via location and highly-specific demographic information across SMS, display, rich media and video.

Hipcricket is based in New York, with operations in Seattle, Dallas, Chicago, Atlanta, Los Angeles, San Francisco and Miami.

fama PR
Nicole Cornwell, 617-986-5014

© Business Wire 2012
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