Hipcricket® ("Hipcricket"), the one-stop mobile marketing and advertising subsidiary of Augme® Technologies, Inc. (OTCBB: AUGT or "Augme"), today announced the promotions of Doug Stovall to Executive Vice President - Sales and Services, and Mark Baker to Chief Development Officer.

A high-performing mobile marketing and advertising executive for more than a decade, Stovall leads sales, client services and the advertising network for Hipcricket. He previously was the company's Senior Vice President of Sales and Client Services.

Stovall joined Hipcricket in 2010, helping drive its record sales and a growing list of Fortune 100 companies while upping its industry-leading campaign count, which currently stands at more than 200,000. He has guided the launch of new products that are recognized for mobile marketing and mobile advertising innovation.

Hipcricket serves more than 60 Fortune 500 companies among 350+ customers and 600+ brands. In the quarter ending May 31, 2012, revenue per customer increased to approximately $67,000. The company's customers are using mobile to drive sales and capture market share. In June, Hipcricket hosted its first annual Client Summit in its New York headquarters for a knowledge share among some of the most accomplished and innovative mobile marketers in the country, representing consumer packaged goods, retail, beverage, and financial services, among others.

Hipcricket was named Mobile Marketer's Mobile Service Provider of the Year in 2011. In addition, the company was a "Mobile Marketing & Advertising Agency of the Year" finalist in a prestigious global awards competition conducted by the GSM Association. Hipcricket was selected from a pool of more than 600 award entries in a category that honors firms that are "spearheading the growth, adoption and evolution of mobile advertising."

Baker, who previously served as Hipcricket's Senior Vice President Product Development and Global Systems Management, has overseen multiple product and platform releases, including the buildout and vision of the AD SERVE® platform. AD SERVE is a self-service tool that empowers marketers to create, manage and optimize their mobile advertising campaigns throughout the customer engagement lifecycle--both pre-and post-click--across all mobile media, including mobile ads, SMS, QR codes, mobile sites, and applications.

Over the last eight years, Baker has held executive roles within the IT sector, focusing on the building of development teams and rapid deployment of advanced software and hardware solutions. Baker opened Hipcricket's Center of Excellence in Atlanta, assembling a team that is focused on software development, intellectual property, and fostering thought leadership in the mobile industry. He has been named inventor on 60+ pending patent applications filed by Augme.

"These well-deserved promotions point to the difference that Doug and Mark are making not only in Hipcricket's business, but in the success of our customers," said Hipcricket President Ivan Braiker. "Each keeps us on the leading edge of solutions that benefit brands and bring value to shareholders."

About Hipcricket

Hipcricket, a wholly-owned subsidiary of Augme Technologies, Inc. (OTC.BB: AUGT), is the one-stop mobile marketing and advertising company that empowers brands, agencies and media properties to engage customers, drive loyalty and increase sales. Hipcricket's customers connect with consumers across every mobile channel, including SMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. Hipcricket's proven technology, strategic and marketing services and experienced account management teams have provided measurable success to a broad range of national and regional brand-name leaders (e.g., Macy's, MillerCoors, Nestle, Clear Channel) across an industry-leading 200,000 campaigns. The company has also created the first comprehensive mobile ad network that taps into the buying power of the mass market with industry-leading capabilities to target customers via location and highly-specific demographic information across SMS, display, rich media and video.

Hipcricket is based in New York, with operations in Seattle, Dallas, Chicago, Atlanta, Los Angeles, San Francisco, and Miami.

fama PR
Nicole Cornwell, 617-986-5014
Hipcricket@famapr.com