Hipcricket® ("Hipcricket"), the one-stop mobile marketing and advertising subsidiary of Augme® Technologies, Inc. (OTCBB: AUGT or "Augme"), today announced a partnership with World Financial Group, Inc. (WFG), a leading financial services marketing organization, to extend mobile marketing capabilities to more than 20,000 associates in the U.S. and Canada. WFG is leveraging Hipcricket's mobile marketing platform as a central means to engage with associates who can now receive marketing updates and access information regarding their commission and points system on their mobile devices.

WFG needed a unified communication solution that would improve productivity, knowledge and overall marketing capabilities for its associates. The company selected the Hipcricket platform specifically to extend their field communications system, ensuring associates receive timely and personalized information and updates. The program was recently introduced at the company's Convention of Champions in Las Vegas, Nev.

"We have a large network of associates and the common factor uniting them all is their constant connectivity to their mobile devices. Hipcricket is empowering us to reach our team via mobile in new and efficient ways," said Paul Mineck, Chief Marketing Officer of WFG. "This type of on-demand access to the latest happenings is beneficial to our associates and our business, and Hipcricket's ability to scale--both in numbers and across geography--is extremely valuable to us."

"WFG recognizes the importance in keeping geographically-disparate teams up to speed on the most important developments pertinent to business-building and customer engagement, and they see mobile as the most logical and productive way to achieve that," said Doug Stovall, Hipcricket Executive Vice President - Sales and Services.

About WFG

WFG is a Transamerica company that offers the strength of more than 30 years of experience in the financial services industry. WFG's affiliates offer life insurance and a broad array of financial products and services. The Company's diverse group of independent associates helps individuals and families overlooked by the financial services industry to plan for their financial futures. More information about WFG can be found at WorldFinancialGroup.com.

About Hipcricket

Hipcricket, a wholly-owned subsidiary of Augme Technologies, Inc. (OTC.BB: AUGT), is the one-stop mobile marketing and advertising company that empowers brands, agencies and media properties to engage customers, drive loyalty and increase sales. Hipcricket's customers connect with consumers across every mobile channel, including SMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. Hipcricket's proven technology, strategic and marketing services and experienced account management teams have provided measurable success to a broad range of national and regional brand-name leaders (e.g., Macy's, MillerCoors, Nestle, Clear Channel) across an industry-leading 200,000+ campaigns. The company has also created the first comprehensive mobile ad network that taps into the buying power of the mass market with industry-leading capabilities to target customers via location and highly-specific demographic information across SMS, display, rich media and video.

Hipcricket is based in New York, with operations in Seattle, Dallas, Chicago, Atlanta, Los Angeles, San Francisco, and Miami.

fama PR
Nicole Cornwell, 617-986-5014
Hipcricket@famapr.com