Aurora Mobile : 2021 Q3 Results Presentation

Q3 2021

EARNINGS PRESENTATION November 23, 2021

Part 1

2021 Q3 Business Highlights

Building a Partnership with HUAWEI CLOUD

• JVerification Service and Customized Service Package including push notifications, instant messaging, JG Alliance, JG VaaS, JG UMS have been launched on HUAWEI CLOUD after a series of rigorous tests.
• The cooperation with HUAWEI CLOUD demonstrates the industry-wideacclaim and trust that Aurora Mobile commands for its robust technical capabilities and services.
• Successfully signed up a number of paying customers since the alliance started
• We expect to have more in-depthcooperation with HUAWEI CLOUD in the near future.

1

JPush Launched a Brand-New Upgraded "HUB Function"

• Brand-newupgraded "HUB function" can help
  Mobile APP developers easily integrate the "7 major mobile phone manufacturers" and
  "Operating Systems" push channels into the APP, including but not limited to channels such as Huawei, XiaoMi, OPPO, VIVO and Meizu etc.
• HUB function can help Mobile APP developers significantly increase the overall notification delivery rate by 80%, compared to those Mobile APPs who do not use this function, which sequentially improves the click-throughrate of their apps.
• Over 7000 APPs started using this new function.

2

JG VaaS Established a Footprint in Smart Home Industry

Tools and utility apps that implemented JG VaaS:

Short videos of recipes and healthy lifestyle

•	User duration increased by 120s
•	7-day user retention rate improved by	11%

• JG VaaS product collaborating with one of the most renown manufacturers in the smart home industry and started to test on their smart home appliances, intend for wider roll out in the near future.
• By providing short videos that are tailored and geared towards different user groups, and displayed on different appliances, JG
  VAAS product continues to satisfy customers' requirements and increase user stickiness and user retention time.

3