Aurora Mobile Launches JG Unification Messages System to Integrate Multiple Messaging Channels into One Platform

SHENZHEN, China, Dec. 10, 2020 (GLOBE NEWSWIRE) -- Aurora Mobile Limited (NASDAQ: JG) (“Aurora Mobile” or the “Company”), a leading mobile developer service provider in China, today announced that it has recently launched a Unification Messages System (“JG UMS”) which enables businesses to reach targeted customers more efficiently through one integrated messaging platform, therefore improving operational simplicity while reducing costs with flexible routing strategy management. JG UMS also features multi-dimensional data analytics that provides insights into various channels and customer groups, helping businesses to leverage intelligent operations for decision making.

To date, JG UMS has integrated seven major messaging channels, including mobile Apps, WeChat official accounts, WeChat mini-programs, Short Message Service (“SMS”), emails, Fuwu Alipay and DingTalk. Business users only need to connect to one platform and adopt one interface protocol, achieving better message delivery rates and lower SMS costs. Meanwhile, by leveraging its highly scalable and compatible system, JG UMS will be able to support 5G messaging and add more messaging channels in the future, including Alipay mini-programs, ByteDance mini-programs, WeChat Work, Feishu and others.

In addition to improving the effectiveness and efficiency of message delivery, JG UMS can achieve significant SMS cost savings, especially for banking, securities, e-commerce and logistics sectors where businesses need to constantly update customers with account, transaction and logistics information through push notifications and SMS. According to Aurora Mobile’s internally-generated statistics, JG UMS achieved a message delivery rate of 100% and cost savings of 35% for one of its banking customers.

Mr. Weidong Luo, CEO of Aurora Mobile, commented, “Although our developer services primarily cater to companies that have mobile apps, JG UMS will expand our customer base beyond that core focus and allow us to target tens of thousands of non-mobile app use cases. As long as there is a need to connect with their end users via a communication channel, in particular, mini programs, JG UMS will offer a scalable solution for these customers. For businesses, JG UMS greatly eases the hassle involved in managing communications with customers.”

JG UMS also offers a template function so that users can easily create and edit templates of different formats for specific channels and marketing content at any time. In addition, JG UMS allows users to designate different roles and authorize access for their staff members, helping businesses, particularly banks and securities firms, to meet compliance and authorization requirements. This added benefit makes JG UMS an ideal fit for users’ organizational structures and operational workflows where segregation of duties, control, compliance and security are critical.

JG UMS service is now available, please refer to our official website (https://www.jiguang.cn/) for more information.

About Aurora Mobile Limited

Founded in 2011, Aurora Mobile is a leading mobile developer service provider in China. Aurora Mobile is committed to providing efficient and stable push notification, one-click verification, and APP traffic monetization services to help developers improve operational efficiency, grow and monetize. Meanwhile, Aurora Mobile's vertical applications have expanded to market intelligence, financial risk management, and location-based intelligence, empowering various industries to improve productivity and optimize decision-making.

Safe Harbor Statement
This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident” and similar statements. Among other things, the Business Outlook and quotations from management in this announcement, as well as Aurora Mobile’s strategic and operational plans, contain forward-looking statements. Aurora Mobile may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including but not limited to statements about Aurora Mobile’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: Aurora Mobile’s strategies; Aurora Mobile’s future business development, financial condition and results of operations; Aurora Mobile’s ability to attract and retain customers; its ability to develop and effectively market data solutions, and penetrate the existing market for developer services; its ability to transition to the new advertising-driven SaaS-model; its ability maintain or enhance its brand; the competition with current or future competitors; its ability to continue to gain access to mobile data in the future; the laws and regulations relating to data privacy and protection; general economic and business conditions globally and in China and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in the Company’s filings with the Securities and Exchange Commission. All information provided in this press release and in the attachments is as of the date of the press release, and Aurora Mobile undertakes no duty to update such information, except as required under applicable law.

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