SHENZHEN, China,
According to statistics published by the
Traffic equals revenue; advertising monetization allows app developers to quickly unlock business value
In the increasingly large and competitive mobile Internet ecosystem, app developers find it difficult to build a fast growing business for the long term in the absence of an efficient and sustainable monetization mechanism to support it.
There are three models of monetization for apps, whether they are games, pan-entertainment, social apps or tool apps: advertising, in-app purchases, and subscription. Of these, advertising is the most widely applicable with the lowest threshold.
As long as traffic is generated, an app may monetize through advertising to quickly convert traffic into commercial value.
As the most common monetization model, advertising has become a very important part of app operations. However, developers face many challenges in maximizing the value of traffic with advertising. These include poor monetization results, difficulty in multi-platform management, and a lack of support from professional teams. Specifically, developers have no effective way to improve monetization efficiency; they find it technically difficult to access multiple ad platforms and perform integrated management effectively; in addition, there is a lack of professional technical and operational teams to guide and support them after their apps access ad platforms, so they are not able to improve monetization in a comprehensive way.
Aurora Mobile Ad Mediation Platform enables efficient monetization
To address developers’ challenges in advertising monetization,
- Mobile ad mediation platform unlocks and maximizes traffic value
Aurora Mobile Ad Mediation Platform enables one-stop SDK-based access to mainstream ad platforms such as csjplatform.com,
- Traffic stratification makes monetization more effective
Aurora Mobile Ad Mediation Platform supports custom traffic stratification rules and enables traffic differentiation operations, allowing advertisers from different platforms to fully compete. It supports different operational strategies and enables targeted traffic conversion based on user tags in terms of region, channel, age, industry, among others, to enhance monetization.
- A variety of ad formats cover various monetization scenarios
Aurora Mobile Ad Mediation Platform fully supports main ad formats such as open-screen ad, interstitial ad, and banner, and fits in various monetization scenarios of apps. Ads are naturally integrated with app contents without affecting user experience, in this way, app developers can strike a perfect balance between monetization and user experience.
Strong technology capability and high-quality operation services with an independent position enables more efficient monetization
As a developer-centered provider of customer engagement and marketing technology services in
- Integrated platform allows full competition of ads from different platforms
For the multiple ad platforms accessed by apps, Aurora Mobile Ad Mediation Platform allows advertisers to fully compete in bidding and the highest price wins. As an independent platform, each bid by advertisers from different platforms is blind, which helps app developers maximize their traffic value through price gap.
- Extensive technology accumulation assists in operational decision-making
With 57.9 billion installations of its software development kits (SDKs) and a monthly active unique device base of 1.44 billion,
- Professional operation services provide full support to developers
Aurora Mobile Ad Mediation Platform supports traffic hosting and traffic self-operation models. App developers can customize the ad strategies and ad platforms they target, or choose full-process hosting service. Aurora Mobile Ad Mediation Platform provides whole-process professional services from business development to operation, making it easy for developers to improve monetization efficiency.
Services enabling traffic monetization through ads have become an important driver fueling the development of the mobile Internet ecosystem. Mobile ad mediation platforms such as AppLovin, ironSource and MoPub represent a mature model that enables app developers to rapidly grow and improve monetization efficiency.
As a service provider with extensive experience in the mobile Internet industry,
For more information about Aurora Mobile Ad Mediation Platform, please visit https://www.jiguang.cn/mssp.
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E-mail: ir@jiguang.cn
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Source:
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