AUSTRALIS CAPITAL INC. - Materials Highlight Management's Strategic Value Creation Plan and Compelling Upside for the Company if Australis' Director Slate is Elected
- Warns Shareholders that Dissidents Seek Control of the Company, Have a Concerning Growth Plan and History of Self-Enrichment
- Shareholders Urged to Vote for Australis' Director Nominees Using Only the BLUE Proxy Card well in advance of the
November 13, 2020 11:30 a.m. Mountain Time deadline - Contact the Company's proxy solicitor,
Gryphon Advisors Inc. at 1-833-490-0586 or by email at inquiries@gryphonadvisors.ca for more information or assistance voting the BLUE proxy
AUSA is at a crossroads and the outcome of the proxy contest will greatly affect the future of shareholders' investment in the Company. The Board of Directors unanimously recommend that shareholders vote FOR the Company's slate of qualified and experienced director nominees, including two new independent directors, using only the BLUE proxy. The letter to shareholders follows in its entirety:
Dear Fellow Australis Shareholders,
You face a very important decision regarding your investment in
In laying the groundwork for the execution of that plan, we have taken decisive action to provide a clean break from our past and to reorient the Company for success. That includes refreshing leadership at the management and board levels and adopting a posture aligned with realistic shareholder expectations. Over the coming months, AUSA will take further positive steps to prudently cut costs, return discipline to its investment philosophy and steward corporate resources to the betterment of all stakeholders.
There is much to be excited about as a shareholder of AUSA, with a revitalized board and management team, a laser focus on the US cannabis market and an executable strategy for achieving commercial success. But all of this is threatened by a dissident shareholder group led by
Interestingly, the Dissidents share our view that AUSA should be focused solely on the US cannabis market. They also share our view that AUSA should leverage its current brands in expanding further into that US cannabis market. We also both agree that perhaps the most interesting part of that market is a focus on cannabis brands that can be marketed in multiple states. With so many points of agreement, it's unfortunate that the Dissidents weren't prepared to work with AUSA in good faith to ensure the best interests of stakeholders were advanced and AUSA's limited capital resources were preserved for the advancement of our strategic plan. Instead, the Dissidents chose to instigate this costly and time-consuming proxy contest with the objective of using AUSA as a platform both to resurrect Terry's reputation from the ash heap of his disastrous mismanagement of Aurora and – most-likely – to roll in some of his private portfolio vehicles, supported by a cadre of hand-picked "yes" men Dissident directors.
You have a clear and obvious choice to make. Shareholders can (and should) vote FOR the Company's slate of qualified and experienced director nominees, including two new independent directors, using only the BLUE proxy. The alternative is to provide a Dissident slate of director nominees beholden to Terry the opportunity to impair and destroy shareholder value, as they have before. The choice is obvious – vote FOR the Company's slate of director nominees today to protect the value of your investment in AUSA.
A REFRESHED BOARD ACTING IN THE INTERESTS OF THE COMPANY AND ALL SHAREHOLDERS
Since the recent formation of a special committee of the board of AUSA, consisting of
- Responding to shareholder concerns, the proposed acquisition of
Passport Technology Inc. ("Passport") was terminated; Scott Dowty , our former Chief Executive Officer, agreed to resign from management and the board;- Affirmed AUSA's renewed focus on US cannabis;
Harry DeMott , the Company director with the greatest knowledge of US cannabis and the public markets, was appointed CEO;John Dover , a Canadian director, agreed to step aside in favor of new US directors with more direct US Cannabis experience;- Along with
Harry DeMott , additional US directors have been appointed with firsthand knowledge and experience in the US cannabis environment, none of whom have any association with Terry or Aurora; and - The board has driven cost reductions with a renewed focus on capital preservation that will fund future opportunities in the US cannabis market.
A FOCUSED AND DISCIPLINED VALUE CREATION PLAN
After careful thought and analysis, your Company has developed a strategic plan – A Vision For Progress – to drive sustainable value creation. I urge you to read the full details of our plan in our proxy circular under "A Thoughtful Value Creation Plan" in the "Reasons to Vote FOR the AUSA Director Nominees" section of the proxy circular. To briefly summarize, we plan to buy or build cannabis brands with good distribution, self-manufacturing and in-house sales, starting in the
The growth strategy embodied by our value creation plan will be subject to rigorous and consistent investment criteria to ensure long term value creation while minimizing risk. Those investment criteria include primarily:
- Businesses must have sustainable advantages (either alone or when partnered with AUSA);
- Businesses should be profitable – or very close to breakeven with a clear path to profitability;
- Acquisitions should be of a size and risk profile such that they do not imperil AUSA's long-term success;
- AUSA must have effective control over the brand;
- Where possible, AUSA will partner with existing brand owners by structuring acquisition and investment consideration with a significant equity component; and
- Ideally management would remain with the business, to be overseen by AUSA.
Upon acquiring or investing in new brands, we will operate them with a level of professionalism heretofore unseen in the cannabis business. This means:
- professional marketing materials;
- sales goals;
- product placement at retail;
- utilization of the most modern technology in the space to make sure that consumers ultimately prefer our brands to the competition;
- investing in manufacturing quality control to ensure that our brands are consistent from batch to batch, and from state to state; and
- reinvesting the cash flow from these brands back into the creation of new brands and technologies to improve the efficiency of distribution and the customer experience.
Stated succinctly, it means disciplined stewardship and operational excellence. These goals are measurable and more importantly attainable – this is focused action over words, and substance instead of hype.
THE DISSIDENTS SEEK CONTROL OF YOUR COMPANY AND HAVE A SELF-ENRICHMENT PLAN
With a refreshed management team and board of directors in place, a renewed focus on US cannabis, a clear value creation strategy and positive momentum, shareholders should ask: why are the Dissidents still contesting the election? Why would they force management to spend shareholder money fighting for control of the Company when the existing board and management is already doing, or has done, the very things the Dissidents purport that they are not doing?
The only logical answer is that the Dissidents' demands are actually just a smokescreen; a ruse to get the existing board to hand over control to the Dissidents without a takeover premium so they can gain control and execute the Aurora playbook again – imposing insider deals and pump and dump schemes on yet another unsuspecting shareholder base. The Dissidents are clearly under the effective control of
From what has been disclosed of the Dissident plan, the immediate risk that AUSA shareholders will bear is clear. The Dissident plan sets out how they intend to make four acquisitions. They say little of any potential conflicts these acquisitions may come with, and if history is any judge, there will be numerous conflicts. In addition, they mention nothing about the potential pricing of these acquisitions. Overpaying for assets and diluting shareholders has been a hallmark of Aurora, so why would the architect of Aurora's value destruction do anything different this time around?
According to the Dissidents, these acquisition targets are supposedly in advanced stages of negotiation. However, what the Dissidents have omitted is any conversation around the financial health and stability of these assets, and any potential debt or equity ownership by the Dissident group. The only way the Dissidents could be in advanced negotiations with some of the companies is if they already own them and are negotiating with themselves regarding how much of AUSA's capital they are going to pay themselves.
How glaringly hypocritical for the Dissidents to have repeatedly slandered AUSA over its alleged self-dealing and conflict in respect of the terminated Passport acquisition only to try and camouflage their naked self-interest with a thin veneer of manufactured shareholder concern.
It should be noted that
These conflicts in relation to
Alternatively, management's strategy in relation to GT is to negotiate an arm's length win/win solution with GT and use that newly built relationship as a cornerstone for
We are also very concerned with the Dissidents' capital allocation strategies and believe that they will pay more attention to the capital-intensive portion of the market (cannabis cultivation – particularly on the
The Dissident approach appears to be the Aurora playbook all over again. Buy everything you can. Press release everything in glowing terms. Exaggerate if necessary and then unload. The problem is, of course, that capital is never free and AUSA shareholders cannot and will not tolerate such misadventures and value destruction. As I said previously in a letter to the Dissidents, this is a time for serious people to come together to deliver a reasoned solution and clear path to value creation for all shareholders. The Dissidents do not meet that criteria.
VOTE FOR DISCIPLINED VALUE CREATION AND TO PROTECT YOUR COMPANY FROM THOSE WHO HAVE DESTROYED VALUE WHILE ENRICHING THEMSELVES IN THE PAST.
Let's get back to what distinguishes us from the Dissidents.
Our path to success – A Vision For Progress – is built on US cannabis market experience, discipline, and a tried and true approach. Land and expand. Invest in profitable businesses with a relentless focus on operations. We are building a team of people with deep knowledge and experience in the US cannabis market. A team that respects shareholder capital and is solely focused on increasing shareholder value for ALL shareholders, not a select few.
In contrast and based on their past actions, the Dissident path to success involves cronyism and self-dealing; attempting to pursue a US cannabis market expansion by narrowly focusing on opportunities that personally benefit
This proxy contest is not only a referendum on where the Company will go, but also on
It's up to you to protect the value of your investment in your Company by voting FOR the AUSA slate of director nominees. In order to ensure your BLUE proxy is counted at the Annual & Special Meeting of Shareholders, please ensure your BLUE proxy is received well in advance of the proxy cut-off of
The future of your investment in AUSA can be bright, but it's up to you to make it happen. Thank you for your careful consideration and continued support.
Respectfully and on behalf of the Board of Directors,
"Harry DeMott"
Chief Executive Officer
About
AUSA invests in, operates and builds differentiated companies primarily in the cannabis industry. AUSA focuses on significant near and mid-term opportunities with strong return potentials. AUSA's assets include Cocoon Technology, a cloud-based, self-service point of sale kiosk designed for cannabis dispensaries and other highly-regulated industries. The purpose-built platform features data analytics, privacy, security and regulatory compliance to drive enhanced consumer experience and generate incremental revenue for dispensary owners. AUSA's assets also include Body and Mind Inc., Quality Green, and Folium Biosciences.
The Company's Common shares trade on the CSE under the symbol "AUSA" and on the OTCQB under the symbol "AUSAF".
For further information about AUSA, please visit the website at ausa-corp.com or contact the Company by e-mail at ir@ausa-corp.com.
Forward-Looking Information Statement
This news release contains statements and information that, to the extent that they are not historical fact, constitute "forward-looking information" within the meaning of applicable securities legislation. Forward-looking information is based on the reasonable assumptions, estimates, analysis and opinions of management made in light of its experience and its perception of trends, current conditions and expected developments, as well as other factors that management believes to be relevant and reasonable in the circumstances at the date that such statements are made, but which may prove to be incorrect.
Forward-looking information involves known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the Company to differ materially from any future results, performance or achievements expressed or implied by the forward-looking information. Accordingly, readers should not place undue reliance on any such forward-looking information. Further, any forward-looking statement speaks only as of the date on which such statement is made. New factors emerge from time to time, and it is not possible for the Company's management to predict all of such factors and to assess in advance the impact of each such factor on the Company's business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. The Company does not undertake any obligation to update any forward-looking information to reflect information, events, results, circumstances or otherwise after the date hereof or to reflect the occurrence of unanticipated events, except as required by law including securities laws. This press release shall not constitute an offer to sell or the solicitation of an offer to buy securities.
The CSE has neither approved nor disapproved the contents of this news release. Neither the CSE nor its Regulation Services Provider (as that term is defined in the policies of the CSE) accept responsibility for the adequacy or accuracy of this release.
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