Autohero, and the retail brand of AUTO1 Group announced its new partnership with Real Madrid Basketball signing a multi-year and renewable agreement asofficial main partner. The new alliance with the Spanish basketball club that just won the national basketball league ENDESA for the 36th time, includes logo display on the team's jerseys, and officially starts on 1 July 2022 marking the company's first sports commitment in Spain. As part of the alliance, Autohero will carry out advertising campaigns both on television and digital media as well as live during the home games of Real Madrid at the WiZink Center. Using their strong digital expertise, Autohero will develop attractive and engaging content for basketball fans in order to make their experience even more fun and enjoyable. In addition, joint sales activations through Real Madrid's channels have been agreed on, via social media, on YouTube and via TV commercials.