DGAP-News: AUTO1 Group SE / Key word(s): Agreement 
AUTO1 Group SE: Ready for kick-off: Autohero becomes new main sponsor of Hertha BSC 
2021-06-04 / 11:15 
The issuer is solely responsible for the content of this announcement. 
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PRESS RELEASE 
Ready for kick-off: Autohero becomes new main sponsor of Hertha BSC 
Autohero, the online shop for used cars, becomes the new main sponsor of Hertha BSC. The Berlin-based digital company's 
partnership with the German capital club will start in summer 2021 and will be concluded for at least two years. 
Berlin, June 4, 2021 - Prior to kick-off of the new 2021/22 Bundesliga soccer season, Hertha BSC's new main sponsor has 
been confirmed to be Autohero. In the future, the emblem of the Berlin online store will be displayed prominently on 
the chest of the Herthaner, and further comprehensive advertising measures are planned in the club environment. Another 
focus of the collaboration will also be the joint approach to Berlin's soccer fans, both online and live on site during 
Hertha BSC's home games. 
For the e-commerce company from Berlin, today's announcement of the cooperation with the "Alte Dame," which officially 
starts on July 1, 2021, marks the next major milestone in the company's still young history. It is Autohero's first 
involvement in German soccer, succeeding the recently announced series partnership with DTM, Europe's leading racing 
series, for 2021. 
"We are proud to have a strong partner by our side with the capital club of Hertha BSC. With Autohero, the innovative 
online store for used cars, we have big plans, just like Hertha BSC, and look forward to co-writing our Berlin success 
story from now on," said Christian Bertermann, Co-Founder & CEO AUTO1 Group SE. Hamza Saber, Managing Director Autohero 
& SVP Northern Europe AUTO1 Group SE adds: "We are convinced that online car buying offers by far the best buying 
experience and represents the future. With Hertha BSC as our partner, together we inspire new ways to buy cars and 
create touch points with our Autohero brand in the large soccer fan community." Sören Lange, SVP Product & Marketing 
wraps up the partnership, "We are proud to cooperate with Hertha BSC, a traditional brand of the Bundesliga. With our 
presence on the jerseys, the boards and through a wide range of joint promotions in the club environment, we can 
further increase awareness of Autohero among the 45 million soccer enthusiasts as the most innovative way to buy a 
car." 
"We have had many intense talks in the past weeks in the acquisition process for the new main sponsor. With Autohero, 
the innovative online store for used cars, we have found a partner that is an exceptionally good fit for Hertha BSC. 
Autohero is revolutionizing the used car market, is clearly on a growth course, is based in Berlin and is therefore a 
perfect fit for our ambitions. We are very much looking forward to the new partnership. At this point, I would like to 
expressly thank our previous main partner Homeday for the successful cooperation, which will continue in June," says 
Carsten Schmidt, CEO of Hertha BSC. 
For more information, visit www.autohero.com/de/sport/ 
Social Media: 
YouTube: www.youtube.com/channel/UC-Hr4ZRn5ZYjkARBhHUo2ow 
Instagram: www.instagram.com/autohero_de 
About Autohero 
Autohero GmbH is a brand of AUTO1 Group Operations SE and enables its customers to buy used cars conveniently, safely 
and individually. The company consistently offers its vehicles for sale with the Autohero quality standard. Buyers also 
benefit from Germany-wide delivery of the vehicle either to a nearby showroom or directly to their doorstep. Beside 21 
days money back warranty, the vehicles have a year warranty. 
Press contact 
Autohero GmbH 
Bergmannstrasse 72 
10961 Berlin 
Jana Imme 
Autohero & Hertha BSC 
Paula Schmidt 
Team Lead PR Consumer PR Manager 
jana.imme@auto1.com paula.schmidt@auto1.com 
+49 30 2016 3870 21 +49 160 7840 815 
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2021-06-04 Dissemination of a Corporate News, transmitted by DGAP - a service of EQS Group AG. 
The issuer is solely responsible for the content of this announcement. 
The DGAP Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. 
Archive at www.dgap.de 
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Language:     English 
Company:      AUTO1 Group SE 
              Bergmannstraße 72 
              10961 Berlin 
              Germany 
Internet:     https://www.auto1-group.com/de/ 
ISIN:         DE000A2LQ884 
WKN:          A2LQ88 
Indices:      SDAX 
Listed:       Regulated Market in Frankfurt (Prime Standard); Regulated Unofficial Market in Tradegate Exchange 
EQS News ID:  1204489 
 
End of News   DGAP News Service 
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1204489 2021-06-04


 
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(END) Dow Jones Newswires

June 04, 2021 05:15 ET (09:15 GMT)