Avid Technology : Breaks New Ground by Enabling Content Creators to Seamlessly Collaborate with Adobe Premiere Pro Editors
09/19/2020 | 08:33pm EDT
BURLINGTON, Mass., 9/21/2020
Editors Can Now Easily Access Avid Asset Management and Storage within Their Adobe Premiere Pro Workflows; Avid to Unveil Details with Adobe During All-Access Launch Event for the Creative Community on September 24
BURLINGTON, Mass.-September 21, 2020-Avid® (NASDAQ: AVID)is breaking new ground by enabling content creators and video editors who use Adobe® Premiere® Pro to collaborate seamlessly in Avid-based production environments. Avid's upcoming release of itsMediaCentral® | Panel for Adobe Premiere Pro-a lightweight software plugin that enables Premiere Pro editors to connect with news, sports and post workflows-offers the full advantage of Avid storage, asset management and team collaboration.This integration enables editors to browse, search, access and edit content and metadata without ever leaving Adobe Premiere Pro.
In addition, Avid will be hosting theBreaking the Content Silo Webinarfor the creative community,which will highlight the new integrated workflow, onThursday, Sept. 24 at 2 p.m. Eastern/11 a.m. Pacific.
The latest release ofthe Avid MediaCentralplatform with MediaCentral | Panel for Adobe Premiere Prolets digital-first content creators reach into the linear production team's media library, share their assets and projects, and collaborate with other editors and content contributors from anywhere around the globe. This enables a more efficient media production workflow environment, allowing teams that create content for digital platforms, social media and marketing to easily share and deliver content on the same infrastructure used by broadcast teams.'We're bridging together the two largest communities of professional creative tools users and solving common problems that get in the way of everyone trying to evolve faster and work more collaboratively,'said Ray Thompson,Director of Market Solutions, Broadcast and Media at Avid. 'Today, digital first production teams and marketing departments that rely on Adobe Premiere Pro now can seamlessly work in Avid production environments leveraging industry-proven production andasset management and storage solutions to browse, search, edit, share and distribute content easily. We're just getting started with Adobe to make enhancements we know our users will welcome.'
'Creators and editors want powerful creative capabilities in the storytelling process-but they also want speed to get great content out as quickly as possible,' said Van Bedient, Head of Strategic Development at Adobe. 'The Media Central | Panel for Adobe Premiere Pro enables powerful collaborative workflows in Avid production environments, allowing creatives to keep pace with the demands of news and sports content production.'
To simplify the complexities of managing today'senterprise news organizations,MediaCentral | Panel for Adobe Premiere Probrings unparalleled levels of real-time remote collaboration and security that enable Adobe Premiere Pro users to work on projects within the Avid Nexis storage solution on premises or from a remote location. With phonetic search, multiplatform delivery and send to playback, the new media and asset management capabilities provide global news organizations with the ability to more seamlessly add Adobe Premiere Pro clients.
Avid delivers the most open and efficient media platform, connecting content creation with collaboration, asset protection, distribution, and consumption. Avid's preeminent customer community uses Avid's comprehensive tools and workflow solutions to create, distribute and monetize the most watched, loved and listened to media in the world-from prestigious and award-winning feature films to popular television shows, news programs and televised sporting events, and celebrated music recordings and live concerts. With the most flexible deployment and pricing options, Avid's industry-leading solutions include Media Composer®, Pro Tools®, Avid NEXIS®, MediaCentral®, iNEWS®, AirSpeed®, Sibelius®, Avid VENUE™, FastServe®, and Maestro™. For more information about Avid solutions and services, visit www.avid.com, connect with Avid on Facebook, Instagram, Twitter, YouTube, LinkedIn, or subscribe to Avid Blogs.
Avid Technology Inc. published this content on 21 September 2020 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 20 September 2020 00:24:01 UTC