Avid Technology, Inc. announced that TV newsrooms and production workflow teams can now bring graphic designers directly into their Avid® MediaCentral® production workflows through the MediaCentral panel, which now includes support for Adobe Photoshop and After Effects. The lightweight software plugin erases the frustrating manual steps graphic designers need to take in order to contribute to large-scale production projects and keep track of their content. Adobe Photoshop and After Effects users can store their photos, clips, graphical elements and other content for access anywhere, anytime on the open Avid MediaCentral platform. With access to Avid NEXIS® storage through the MediaCentral panel, graphic designers can store their assets and projects and catalogue them, enabling teams to easily access, edit on-the-fly and send back content into Avid production workflows. This allows teams to instantly locate individual design elements in archived content, eliminating productivity drains, and having to save files on a separate storage platform. In addition, Media Composer and Adobe Premier Pro editors can take advantage of MediaCentral’s capabilities to integrate within existing workflows, providing a seamless editing experience. This offers increased flexibility by opening workflows directly into the production environment, providing an unprecedented level of access and real-time collaborative power. Creatives can also preview MediaCentral-managed assets directly in Adobe Photoshop and After Effects without having to import media.