"Our clients want outstanding creativity, technological expertise and global scale deliveries that will help them to reach their goals. At the same time many companies struggle with managing effectively their marketing technology stack, thus leaving the growth potential untapped. Our strategy is designed to meet those needs with Avidly offering outstanding creative solutions with a solid technological core and implementation skills. This crystallized strategy combines creativity with technology, profitability with sustainability - and above all, sales with marketing. They all contribute as a result-driven platform for our clients' growth," says CEO
Avidly's definition of its purpose is to create positive impact by reimagining businesses. "Our customer promise is to create impactful solutions that help companies grow. We generate and enable actions that have vast and intense impacts," Maula clarifies.
"Avidly's strategy is set to deliver deeper engagement levels that build meaningful relationships with our customers in the digital-first world. When tech prowess and creativity meet, something magical can truly happen," adds Chairman of the
"I'm extremely excited about our growth opportunities ahead. Our current position as the leading
"The ever-growing significance of sustainability in our society and business challenges us to be able to create sustainable growth opportunities. We continue to have several clients whose business idea is based on ecologically sustainable operations or products. Our way to work, the Avidly way, continues to be #tomorrowbound," Maula summarizes.
Strategic and financial targets
Avidly's Board of Directors has defined the following strategic targets for the strategy period:
· to have the most loyal customers,
· to be the best place to work,
· to be a thought leader
· to grow profitably.
Avidly's key focus areas in driving impact driven growth are the following:
· Accelerate international growth
· Solve for the customer
· Invest in growth platform and people and
· Support digital transformation acceleration.
The Board has also updated the company's financial targets for the strategy period until 2025:
Previous Revised financial targets for the period 2021-2025
financial
targets for the
period2019-2024
Growth: Growth:
· Annual · Organic growth target +10% annually, higher international
organic revenue speed of growth.
growth · Revenue exceeding
exceeding 25%
and overall
revenue growth
exceeding 40%.
· Revenue
exceeding EUR
100 million by
2024
Profitability Profitability:
· Annual EBIT · Deliver positive adjusted EBIT (EBITA*) in 2021.
margin of 2-7% · Reach adjusted EBIT (EBITA*) of min. 10% in FY 2025.
despite the
rapid growth.
Dividend policy Dividend policy:
· Avidly may · The Company's aim is to use Net Profit for growth
distribute at investments and not to distribute dividends until further
the most 50% of notice.
its annual net
result as
dividends
during the
strategy period
of 2019-2024
given that
distribution of
the dividends
does not affect
Avidly's
capability on
reaching its
growth targets
for the period
of 2019-2024.
* EBITA = EBIT added with depreciations and impairments on acquisitions.
Changes in financial reporting structure
The Board of Directors of
· Financial statements review 2020:
· Business review January-
· Half-yearly report January-
· Business review January-
Comparison information according to new segment reporting is to be published by
Strategy morning on
Avidly will host a webcast for its analyst and investors on the company's new strategy on Wednesday
This release contains information which
The Board of Directors
For further information:
Joakim Fagerbakk, Chairman of the Board, tel.+47 464 28 133
https://news.cision.com/avidly-oyj/r/avidly-plc-revises-its-strategy-and-financial-targets-for-2021-2025--customer-experience--data-and-t,c3252698
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