Customers in Sunderland were delighted this morning following the grand opening of their brand new B&M Store.

The store is 7,852 sqft and is located on the Bryon Place Shopping Centre in the town of Seaham on the north east coast.

A wide range of branded products are available to purchase, including toys, food & drink, homeware, electricals, pet products, health & beauty and much more.

The new colleagues were asked to nominate a local charity they think truly deserves some VIP treatment for the work they do for the local community. They chose the team from Sunderland Mind to take centre stage and officially unveil the new B&M store.

In addition to opening the store, the team also received £250 worth of B&M vouchers which will go towards helping the charity to continue doing the great work they do.

The store manager at B&M Seaham said: "Sunderland Mind really stood out for us so we wanted to give them some VIP treatment as a thank you for all the hard work that they have done, and continue to do. We hope that our donation can help them to continue the great work."

They also commented: "Our colleagues have been working really hard to get the store ready for opening day, we can't wait to get the doors open."

For more information please visit our Seaham store.

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B&M European Value Retail SA published this content on 30 November 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 30 November 2021 11:50:06 UTC.