BabyTree Group announced strategic cooperation with Tokyo MX in Tokyo, Japan. The two sides have the intention to form a joint venture in Japan, sourcing Japan's quality consumer goods for moms and families in China. With companies in the industry chain of consumer goods in both China and Japan, BabyTree is set to build a new eco-system for cross-border consumption for Chinese families. Since China is currently embracing a new consumption era, the younger generation born in the 90s and 95s being the new force of online family consumption, which is accompanied by the internet information technology developing rapidly, the demand for quality consumption and ideal lifestyle for young families in China is constantly upgrading. As an internet platform connecting and serving China's young families for more than 12 years, Babytree provides one-stop integrated services for young parents based on its two pillars of strong social features and premium contents. Japanese consumer good manufacturing is always striving "people-oriented" flawless product details and ultimate user experiences, which results in the continuity of its craftsman spirit and culture, setting examples with its product quality and craft in the global manufacturing industry. In particular, its FMCG established excellent reputation and been embraced by consumers in the world includes China market. According to data from CBNData, Japan is the most-loved place for imported products for the post-90s and 95s consumer groups in China.