BEIJING, Feb. 26, 2014 /PRNewswire/ -- Baidu, Inc. (NASDAQ: BIDU) ("Baidu" or the "Company"), the leading Chinese language Internet search provider, today announced its unaudited financial results for the fourth quarter and fiscal year ended December 31, 2013[1].

(Logo: http://photos.prnewswire.com/prnh/20081103/BAIDULOGO )

Fourth Quarter and Fiscal Year 2013 Highlights


    --  Total revenues in the fourth quarter of 2013 were RMB9.523 billion
        ($1.573 billion), a 50.3% increase from the corresponding period in
        2012.
    --  Total revenues in fiscal year 2013 were RMB31.944 billion ($5.277
        billion), a 43.2% increase from 2012.
    --  Operating profit in the fourth quarter of 2013 was RMB2.740 billion
        ($452.6 million), a 3.8% decrease from the corresponding period in 2012.
    --  Operating profit in fiscal year 2013 was RMB11.192 billion ($1.849
        billion), a 1.3% increase from 2012.
    --  Net income attributable to Baidu in the fourth quarter of 2013 was
        RMB2.784 billion ($459.9 million), a 0.4% decrease from the
        corresponding period in 2012. Diluted earnings attributable to Baidu per
        ADS for the fourth quarter of 2013 were RMB7.90 ($1.30); diluted
        earnings attributable to Baidu per ADS excluding share-based
        compensation expenses (non-GAAP) for the fourth quarter of 2013 were
        RMB8.40 ($1.39).
    --  Net income attributable to Baidu in fiscal year 2013 was RMB10.519
        billion ($1.738 billion), a 0.6% increase from 2012. Diluted earnings
        attributable to Baidu per ADS for the fiscal year 2013 were RMB29.93
        ($4.94); diluted earnings attributable to Baidu per ADS excluding
        share-based compensation expenses (non-GAAP) in fiscal year 2013 were
        RMB31.40 ($5.19).

"We're pleased to have finished a milestone year for Baidu with a solid fourth quarter performance," said Robin Li, chairman and chief executive officer of Baidu. "2013 was marked by our entry into new areas and significant progress in mobile, as we invested aggressively to build out Baidu's position in search, app distribution, and location-based services. Our efforts to drive mobile adoption among customers gained significant traction throughout the year. In the fourth quarter, mobile accounted for over 20% of total revenues."

Mr. Li continued, "Building out our platform to capture the huge opportunities ahead remains our focus for 2014. We are confident that Baidu's technology DNA and unparalleled data capabilities will be crucial competitive advantages as China's Internet landscape continues to shift."

"We delivered solid top line growth in 2013, and the increasing revenue contribution from mobile over the last several quarters has been especially encouraging," commented Jennifer Li, Baidu's chief financial officer. "Our investments helped to lay a strong foundation for sustainable growth across our business. Looking ahead, we will continue to expand the Baidu platform and invest aggressively in R&D, sales and marketing and infrastructure during this crucial period of market transformation."

Fourth Quarter 2013 Results

Baidu reported total revenues of RMB9.523 billion ($1.573 billion) for the fourth quarter of 2013, representing a 50.3% increase from the corresponding period in 2012.

Online marketing revenues for the fourth quarter of 2013 were RMB9.462 billion ($1.563 billion), representing a 50.5% increase from the corresponding period in 2012. Baidu had about 451,000 active online marketing customers[2] in the fourth quarter of 2013, representing an 11.1% increase from the corresponding period in 2012 and a 2.8% decrease from the third quarter of 2013.

Revenue per online marketing customer for the fourth quarter of 2013 was approximately RMB20,900 ($3,452), a 34.8% increase from the corresponding period in 2012 and a 9.4% increase compared to the third quarter of 2013.

Traffic acquisition cost as a component of cost of revenues was RMB1.176 billion ($194.3million), representing 12.3% of total revenues, as compared to 9.6% in the corresponding period in 2012 and 11.7% in the third quarter of 2013. The increase mainly reflects increased contextual ads contributions and hao123 promotions through the Company's network.

Bandwidth costs as a component of cost of revenues were RMB563.7 million ($93.1 million), representing 5.9% of total revenues, compared to 5.3% in the corresponding period in 2012. Depreciation costs as a component of cost of revenues were RMB410.2 million ($67.8 million), representing 4.3% of total revenues, compared to 4.9% in the corresponding period in 2012. The year-over-year increase in bandwidth costs was mainly due to an increase in network infrastructure capacity and iQiyi.

Content costs as a component of cost of revenues were RMB361.7 million ($59.7 million), representing 3.8% of total revenues, compared to 1.9% in the corresponding period in 2012, and 2.5% in the third quarter of 2013. The increase was mainly due to iQiyi's increased content costs.

Selling, general and administrative expenses were RMB1.863 billion ($307.7 million), representing an increase of 135.1% from the corresponding period in 2012, and an increase of 34.6% from the previous quarter, primarily due to an increase in promotional spending for mobile products.

Research and development expenses were RMB1.264 billion ($208.8 million), an 80.1% increase from the corresponding period in 2012?and an increase of 15.9% from the previous quarter, primarily due to an increase in the number of research and development personnel.

Share-based compensation expenses, which were allocated to related operating costs and expense line items, were RMB177.4 million ($29.3 million) in the fourth quarter of 2013, compared to RMB66.6 million in the corresponding period in 2012, and RMB143.1 million in the third quarter of 2013.

Operating profit was RMB2.740 billion ($452.6 million), representing a 3.8% decrease from the corresponding period in 2012. Operating profit excluding share-based compensation expenses (non-GAAP) was RMB2.917 billion ($481.9 million), a 0.1% increase from the corresponding period in 2012.

Income tax expense was RMB338.8 million ($56.0 million), compared to income tax expense of RMB539.9 million in the corresponding period in 2012. The effective tax rate for the fourth quarter of 2013 was 11.2% as compared to 16.2% for the corresponding period in 2012.

Net income attributable to Baidu was RMB2.784 billion ($459.9 million), representing a 0.4% decrease from the corresponding period in 2012. Basic and diluted earnings per ADS for the fourth quarter of 2013 amounted to RMB7.92 ($1.31) and RMB7.90 ($1.30), respectively.

Net income attributable to Baidu excluding share-based compensation expenses (non-GAAP) was RMB2.962 billion ($489.2 million), a 3.5% increase from the corresponding period in 2012. Basic and diluted earnings per ADS excluding share-based compensation expenses (non-GAAP) for the fourth quarter of 2013 amounted to RMB8.43 ($1.39) and RMB8.40 ($1.39), respectively.

As of December 31, 2013, the Company had cash, cash equivalents and short-term investments of RMB38.427 billion ($6.348 billion).

Net operating cash inflow for the fourth quarter of 2013 was RMB4.107 billion ($678.5 million). Capital expenditures for the fourth quarter of 2013 were RMB 961.0 million ($158.7 million).

Adjusted EBITDA (non-GAAP), defined in this announcement as earnings before interest, taxes, depreciation, amortization, other non-operating income and share-based compensation expenses, was RMB3.563 billion ($588.6 million) for the fourth quarter of 2013, representing a 7.2% increase from the corresponding period in 2012.

Fiscal Year 2013 Results

Total revenues in 2013 were RMB31.944 billion ($5.277 billion), representing a 43.2% increase from 2012.

Online marketing revenues in 2013 were RMB31.802 billion ($5.253 billion), representing a 43.0% increase from 2012. The growth was driven by increases in both the number of active online marketing customers and revenue per customer. Baidu had about 753,000 active online marketing customers in 2013, representing a 26.3% increase from 2012. Revenue per online marketing customer for 2013 was RMB42,200 ($6,971), an increase of 13.1% from 2012.

Traffic acquisition costs in 2013 were RMB3.704 billion ($611.9 million), representing 11.6% of total revenues, compared to 8.7% in 2012. The increase in TAC reflects the increased contribution of contextual ads and hao123 promotions through the Company's network.

Bandwidth costs as a component of cost of revenues were RMB1.939 billion ($320.2 million), representing 6.1% of total revenues, compared to 4.8% in 2012. Depreciation costs as a component of cost of revenues were RMB1.470 billion ($242.8 million), representing 4.6% of total revenues, compared to 4.8% in 2012. The increase in bandwidth costs was mainly due to an increase in network infrastructure capacity and iQiyi.

Content costs as a component of cost of revenues were RMB830.4 million ($137.2 million), representing 2.6% of total revenues, compared to 1.0% in 2012. The increase was mainly due to the consolidation of iQiyi into the Company's financial statements.

Selling, general and administrative expenses in 2013 were RMB5.174 billion ($854.6 million), representing an increase of 106.8% from the previous year, primarily due to an increase in promotional spend for mobile products.

Research and development expenses totaled RMB4.107 billion ($678.4 million) in 2013, representing a 78.2% increase from 2012, primarily due to an increase in the number of research and development personnel.

Share-based compensation expenses, which were allocated to related operating cost and expense line items, were RMB514.7 million ($85.0 million) in 2013, compared to RMB212.3 million in 2012.

Operating profit in 2013 was RMB11.192 billion ($1.849 billion), a 1.3% increase from 2012. Operating profit excluding share-based compensation expenses (non-GAAP) in 2013 was RMB11.706 billion ($1.934 billion), representing a 3.9% increase from 2012.

Income tax expense was RMB1.829 billion ($302.1 million), compared to an income tax expense of RMB1.574 billion in 2012. The effective tax rate for 2013 was 15.0% as compared to 13.2% in 2012.

Net income attributable to Baidu in 2013 was RMB10.519 billion ($1.738 billion), representing a 0.6% increase from 2012. Basic and diluted earnings attributable to Baidu per ADS for 2013 amounted to RMB29.98 ($4.95) and RMB29.93 ($4.94), respectively.

Net income attributable to Baidu excluding share-based compensation expenses (non-GAAP) in 2013 was RMB11.034 billion ($1.823 billion), reflecting a 3.4% increase from 2012. Basic and diluted earnings attributed to Baidu per ADS excluding share-based compensation expenses (non-GAAP) in 2013 were RMB31.45 ($5.19) and RMB31.40 ($5.19), respectively.

Net operating cash inflow in 2013 was RMB 13.793 billion ($2.278 billion). Capital expenditures in 2013 were RMB 2.757 billion ($455.4 million).

Adjusted EBITDA (non-GAAP) was RMB13.819 billion ($2.283 billion) in 2013, representing an 8.8% increase from 2012.

Outlook for First Quarter 2014

Baidu currently expects to generate total revenues in an amount ranging from RMB9.240 billion ($1.526 billion) to RMB9.520 billion ($1.573 billion) for the first quarter of 2014, representing a 54.8% to 59.5% year-over-year increase. This forecast reflects Baidu's current and preliminary view, which is subject to change.

Conference Call Information

Baidu's management will hold an earnings conference call at 8:00 PM on February 26, 2014, U.S. Eastern Time (9:00 AM on February 27, 2014, Beijing/Hong Kong Time).

Dial-in details for the earnings conference call are as follows:



    International:                   +65-6723-9381


    U.S.:                            +1-845-675-0437

    UK:                              +44-20-3059-8139

    Hong Kong:                       +852-2475-0994


    Passcode for all regions:                          52281034

A replay of the conference call may be accessed by phone at the following number until March 5, 2014:



    International:                   +61-2-8199-0299


    Passcode:                                          52281034

Additionally, a live and archived webcast of this conference call will be available at http://ir.baidu.com.

About Baidu

Baidu, Inc. is the leading Chinese language Internet search provider. As a technology-based media company, Baidu aims to provide the best way for people to find information. In addition to serving individual Internet search users, Baidu provides an effective platform for businesses to reach potential customers. Baidu's ADSs trade on the NASDAQ Global Select Market under the symbol "BIDU". Currently, ten ADSs represent one Class A ordinary share.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident" and similar statements. Among other things, the outlook for the first quarter 2014 and quotations from management in this announcement, as well as Baidu's strategic and operational plans, contain forward-looking statements. Baidu may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about Baidu's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: our growth strategies; our future business development, including development of new products and services; our ability to attract and retain users and customers; competition in the Chinese and Japanese language Internet search markets; competition for online marketing customers; changes in our revenues and certain cost or expense items as a percentage of our revenues; the outcome of ongoing, or any future, litigation or arbitration, including those relating to intellectual property rights; the expected growth of the Chinese language Internet search market and the number of Internet and broadband users in China; Chinese governmental policies relating to the Internet and Internet search providers and general economic conditions in China, Japan and elsewhere. Further information regarding these and other risks is included in our annual report on Form 20-F and other documents filed with the Securities and Exchange Commission. Baidu does not undertake any obligation to update any forward-looking statement, except as required under applicable law. All information provided in this press release and in the attachments is as of the date of the press release, and Baidu undertakes no duty to update such information, except as required under applicable law.

About Non-GAAP Financial Measures

To supplement Baidu's consolidated financial results presented in accordance with GAAP, Baidu uses the following measures defined as non-GAAP financial measures by the SEC: adjusted EBITDA, operating profit excluding share-based compensation expenses, net income excluding share-based compensation expenses, and basic and diluted earnings per ADS excluding share-based compensation expenses. The presentation of these non-GAAP financial measures is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with GAAP. For more information on these non-GAAP financial measures, please see the tables captioned "Reconciliations of non-GAAP results of operations measures to the nearest comparable GAAP measures" and "Reconciliation from net cash provided by operating activities to adjusted EBITDA" set forth at the end of this release.

Baidu believes that these non-GAAP financial measures provide meaningful supplemental information regarding its performance and liquidity by excluding certain expenses, particularly share-based compensation expenses, that may not be indicative of its operating performance or financial condition from a cash perspective. We believe that both management and investors benefit from referring to these non-GAAP financial measures in assessing our performance and when planning and forecasting future periods. These non-GAAP financial measures also facilitate management's internal comparisons to Baidu's historical performance and liquidity. Baidu has computed its non-GAAP financial measures using the same consistent method from quarter to quarter since April 1, 2006. We believe these non-GAAP financial measures are useful to investors in allowing for greater transparency with respect to supplemental information used by management in its financial and operational decision making. A limitation of using these non-GAAP financial measures is that these non-GAAP measures exclude share-based compensation charge that has been and will continue to be for the foreseeable future a significant recurring expense in our results of operations. A limitation of using non-GAAP adjusted EBITDA is that it does not include all items that impact our net income for the period. Management compensates for these limitations by providing specific information regarding the GAAP amounts excluded from each non-GAAP measure. The accompanying tables have more details on the reconciliations between GAAP financial measures that are most directly comparable to the non-GAAP financial measures.

For investor and media inquiries, please contact:

China
Sharon Ng
Baidu, Inc.
Tel: +86-10-5992-3776
Email: ir@baidu.com

Nick Beswick
Brunswick Group LLC
Tel: +86-10-5960-8600
Email: baidu@brunswickgroup.com

U.S.

Cindy Zheng
Brunswick Group
Tel: +1-212-333-3810
Email: baidu@brunswickgroup.com




    [1]           This announcement contains
                  translations of certain RMB
                  amounts into U.S. dollars at
                  specified rates solely for the
                  convenience of the reader. Unless
                  otherwise noted, all translations
                  from RMB to U.S. dollars are made
                  at a rate of RMB6.0537 to US$1.00,
                  the effective noon buying rate as
                  of December 31, 2013, in The City
                  of New York for cable transfers of
                  RMB as certified for customs
                  purposes by the Federal Reserve
                  Bank of New York.

    [2]           The number of active online
                  marketing customers and revenue
                  per online active customer exclude
                  our group-buying related
                  businesses for consistency with
                  previous reporting.


                                                                                                Baidu, Inc.

                                                                                Condensed Consolidated Statements of Income


                                                                                            Three Months Ended                                       Twelve Months Ended
                                                                                            ------------------                                       -------------------

                                                                                               December 31,                 December 31,                September 30,               December 31,              December 31,

    (In RMB thousands except for share, per share (or ADS) information)                                            2013                        2012                           2013                      2013                      2012
    ------------------------------------------------------------------                                             ----                        ----                           ----                      ----                      ----

                                                                                                Unaudited                    Unaudited                    Unaudited                  Unaudited                  Audited

     Revenues:

     Online marketing services                                                                                9,462,202                   6,287,549                      8,847,987                31,802,219                22,245,643

     Other services                                                                                              60,711                      47,797                         43,671                   141,705                    60,383

     Total revenues                                                                                           9,522,913                   6,335,346                      8,891,658                31,943,924                22,306,026
                                                                                                              ---------                   ---------                      ---------                ----------                ----------


     Operating costs and expenses:

     Cost of revenues (note 1, 2)                                                                            (3,656,489)                 (1,993,313)                    (3,078,969)              (11,471,839)               (6,448,545)

     Selling, general and administrative (note 2)                                                            (1,862,966)                   (792,373)                    (1,384,399)               (5,173,533)               (2,501,336)

     Research and development (note 2)                                                                       (1,263,835)                   (701,575)                    (1,090,549)               (4,106,832)               (2,304,825)

     Total operating costs and expenses                                                                      (6,783,290)                 (3,487,261)                    (5,553,917)              (20,752,204)              (11,254,706)
                                                                                                             ----------                  ----------                     ----------               -----------               -----------


     Operating profit                                                                                         2,739,623                   2,848,085                      3,337,741                11,191,720                11,051,320
                                                                                                              ---------                   ---------                      ---------                ----------                ----------


     Other income:

     Interest income                                                                                            367,922                     252,556                        348,822                 1,308,542                   866,465

     Interest expense                                                                                          (148,207)                    (33,012)                      (118,381)                 (447,084)                 (107,857)

     Foreign exchange loss, net                                                                                 (40,861)                     (3,028)                          (676)                  (48,379)                   (4,533)

     Income (loss) from equity method investments                                                                  (651)                   (121,719)                           215                    (5,806)                 (294,229)

     Other income, net                                                                                          115,399                     380,545                         36,815                   186,023                   454,271

     Total other income                                                                                         293,602                     475,342                        266,795                   993,296                   914,117
                                                                                                                -------                     -------                        -------                   -------                   -------


     Income before income taxes                                                                               3,033,225                   3,323,427                      3,604,536                12,185,016                11,965,437
                                                                                                              ---------                   ---------                      ---------                ----------                ----------


     Income taxes                                                                                              (338,832)                   (539,909)                      (588,067)               (1,828,930)               (1,574,159)


     Net income                                                                                               2,694,393                   2,783,518                      3,016,469                10,356,086                10,391,278
                                                                                                              =========                   =========                      =========                ==========                ==========

     Less: net loss attributable to noncontrolling interests                                                    (89,870)                    (11,964)                       (31,512)                 (162,880)                  (64,750)

     Net income attributable to Baidu, Inc.                                                                   2,784,263                   2,795,482                      3,047,981                10,518,966                10,456,028
                                                                                                              =========                   =========                      =========                ==========                ==========



    Earnings per share for Class A and Class B ordinary shares:

    Net income attributable to Baidu, Inc.-Basic                                                                  79.22                       79.96                          86.47                    299.75                    298.62

    Net income attributable to Baidu, Inc.-Diluted                                                                78.99                       79.91                          86.34                    299.32                    298.29


    Earnings per ADS (1 Class A ordinary share equals 10 ADSs ):

    Net income attributable to Baidu, Inc.-Basic                                                                   7.92                        8.00                           8.65                     29.98                     29.86

    Net income attributable to Baidu, Inc.-Diluted                                                                 7.90                        7.99                           8.63                     29.93                     29.83


    Weighted average number of Class A and Class B ordinary shares outstanding:

    Basic                                                                                                    35,013,458                  34,963,019                     34,985,689                34,986,228                34,939,838

    Diluted                                                                                                  35,117,726                  34,983,115                     35,041,729                35,036,346                34,979,459


     (1) Cost of revenues are detailed as follows:

     Sales tax and surcharges                                                                                  (702,336)                   (442,709)                      (649,496)               (2,329,558)               (1,572,420)

     Traffic acquisition costs                                                                               (1,175,929)                   (606,809)                    (1,038,641)               (3,704,146)               (1,929,966)

     Bandwidth costs                                                                                           (563,709)                   (337,194)                      (512,644)               (1,938,520)               (1,069,306)

     Depreciation costs                                                                                        (410,164)                   (317,488)                      (369,403)               (1,469,646)               (1,062,060)

     Operational costs                                                                                         (433,478)                   (164,412)                      (280,204)               (1,175,624)                 (589,555)

     Content costs                                                                                             (361,702)                   (120,337)                      (222,224)                 (830,369)                 (215,133)

     Share-based compensation expenses                                                                           (9,171)                     (4,364)                        (6,357)                  (23,976)                  (10,105)

     Total cost of revenues                                                                                  (3,656,489)                 (1,993,313)                    (3,078,969)              (11,471,839)               (6,448,545)
                                                                                                             ==========                  ==========                     ==========               ===========                ==========


     (2) Includes share-based compensation expenses as follows:

     Cost of revenues                                                                                            (9,171)                     (4,364)                        (6,357)                  (23,976)                  (10,105)

     Selling, general and administrative                                                                        (63,861)                     (4,423)                       (49,167)                 (164,704)                  (54,512)

     Research and development                                                                                  (104,319)                    (57,778)                       (87,620)                 (326,047)                 (147,692)

     Total share-based compensation expenses                                                                   (177,351)                    (66,565)                      (143,144)                 (514,727)                 (212,309)
                                                                                                               ========                     =======                       ========                  ========                  ========


                                                                                    Baidu, Inc.

                                                                       Condensed Consolidated Balance Sheets


                                                                                                             December 31          December 31

    (In RMB thousands except for number of shares and per share data)                                                        2013                 2012
    ----------------------------------------------------------------                                                         ----                 ----

                                                                                                              Unaudited             Audited


    ASSETS

        Current assets:

     Cash and cash equivalents                                                                                          9,691,797           11,880,632

     Restricted cash                                                                                                      259,533              395,029

     Short-term investments                                                                                            28,734,761           20,604,223

     Accounts receivable, net                                                                                           2,220,846            1,253,483

     Amounts due from related parties                                                                                         104                    -

     Deferred tax assets, net                                                                                             286,844              160,315

     Other assets, current                                                                                              1,835,265              380,407

        Total current assets                                                                                           43,029,150           34,674,089
                                                                                                                       ----------           ----------


        Non-current assets:

     Fixed assets, net                                                                                                  5,370,268            3,887,877

     Intangible assets, net                                                                                             3,630,315            1,587,665

     Goodwill                                                                                                          16,864,350            3,877,564

     Long-term investments, net                                                                                           634,777              803,499

     Amounts due from related parties                                                                                     370,916                    -

     Deferred tax assets, net                                                                                              97,940               53,303

     Other assets, non-current                                                                                            988,072              784,893
                                                                                                                          -------              -------

        Total non-current assets                                                                                       27,956,638           10,994,801
                                                                                                                       ----------           ----------


    Total assets                                                                                                       70,985,788           45,668,890
                                                                                                                       ==========           ==========


    LIABILITIES AND EQUITY

       Current liabilities:

    Accounts payable and accrued liabilities                                                                            7,362,138            3,806,836

    Customer advances and deposits                                                                                      2,977,872            2,067,586

    Deferred revenue                                                                                                      226,599               94,121

    Deferred income                                                                                                        77,287               64,506

    Long-term loans, current portion                                                                                      343,625            2,170,978

    Capital lease obligation                                                                                               44,907               32,502

    Due to Related Parties, Current                                                                                           398                    -
                                                                                                                              ---

        Total current liabilities                                                                                      11,032,826            8,236,529
                                                                                                                       ----------            ---------


        Non-current liabilities:

    Deferred income                                                                                                       376,491              190,000

    Long-term loans                                                                                                     2,112,359              356,589

    Notes payable                                                                                                      15,116,990            9,336,686

    Amounts due to related parties                                                                                        373,227                    -

    Deferred tax liabilities                                                                                            1,200,270              289,482

    Capital lease obligation                                                                                               40,999               44,479

    Other Non Current Liabilities                                                                                          67,376                    -

        Total non-current liabilities                                                                                  19,287,712           10,217,236
                                                                                                                       ----------           ----------


    Total liabilities                                                                                                  30,320,538           18,453,765
                                                                                                                       ----------           ----------


    Redeemable noncontrolling interests                                                                                         -            1,033,283


    Equity

    Class A Ordinary Shares, par value US$0.00005 per share,                                                                   12                   12
    825,000,000 shares authorized, and   27,202,710 shares and
    27,492,452 shares issued and outstanding as at December
    31, 2012 and December 31, 2013

    Class B Ordinary Shares, par value US$0.00005 per share,                                                                    3                    3
    35,400,000 shares authorized, and  7,763,000 shares and
    7,537,921 shares issued and outstanding as at December 31,
    2012 and December 31, 2013

    Additional paid-in capital                                                                                          3,056,418            2,095,273

    Retained earnings                                                                                                  34,525,386           24,038,219

    Accumulated other comprehensive income (loss)                                                                         843,096              (78,278)
                                                                                                                          -------              -------

        Total Baidu, Inc. shareholders' equity                                                                         38,424,915           26,055,229

        Noncontrolling interests                                                                                        2,240,335              126,613

    Total equity                                                                                                       40,665,250           26,181,842
                                                                                                                       ----------           ----------


    Total liabilities, redeemable noncontrolling interests, and equity                                                 70,985,788           45,668,890
                                                                                                                       ==========           ==========


    Reconciliations of non-GAAP results of operations measures to the nearest comparable GAAP measures (*) (in RMB thousands, unaudited)


                                                                    Three months ended December 31, 2012  Three months ended September 30, 2013 Three months ended December 31, 2013     Twelve months ended December 31, 2012 Twelve months ended December 31, 2013
                                                                    ------------------------------------  ------------------------------------- ------------------------------------     ------------------------------------- -------------------------------------

                                                                                 GAAP Result                            Adjustment                        Non-GAAP Results                             GAAP Result                           Adjustment              Non-GAAP Results           GAAP Result           Adjustment         Non-GAAP Results           GAAP Result           Adjustment         Non-GAAP Results            GAAP Result           Adjustment         Non-GAAP Results
                                                                                 -----------                            ----------                        ----------------                             -----------                           ----------              ----------------           -----------           ----------         ----------------           -----------           ----------         ----------------            -----------           ----------         ----------------

    Operating profit                                                                           2,848,085                                 66,565                                2,914,650                             3,337,741                               143,144                  3,480,885             2,739,623            177,351                  2,916,974            11,051,320            212,309                  11,263,629            11,191,720            514,727                  11,706,447


                                                                    Three months ended December 31, 2012  Three months ended September 30, 2013 Three months ended December 31, 2013     Twelve months ended December 31, 2012 Twelve months ended December 31, 2013
                                                                    ------------------------------------  ------------------------------------- ------------------------------------     ------------------------------------- -------------------------------------

                                                                                 GAAP Result                            Adjustment                        Non-GAAP Results                             GAAP Result                           Adjustment              Non-GAAP Results           GAAP Result           Adjustment         Non-GAAP Results           GAAP Result           Adjustment         Non-GAAP Results            GAAP Result           Adjustment         Non-GAAP Results
                                                                                 -----------                            ----------                        ----------------                             -----------                           ----------              ----------------           -----------           ----------         ----------------           -----------           ----------         ----------------            -----------           ----------         ----------------

    Net income                                                                                 2,795,482                                 66,565                                2,862,047                             3,047,981                               143,144                  3,191,125             2,784,263            177,351                  2,961,614            10,456,028            212,309                  10,668,337            10,518,966            514,727                  11,033,693
    attributable to Baidu, Inc.


    (*) The adjustment is only for share-based compensation.


    Reconciliation from net cash provided by operating activities to adjusted EBITDA(*) (in RMB thousands, unaudited)



                                                                                                                                                           Three months ended              As a % of         Three months ended              As a % of         Three months ended              As a % of         Twelve months ended               As a % of         Twelve months ended               As a % of
                                                                                                                                                           ------------------              ---------         ------------------              ---------         ------------------              ---------         -------------------               ---------         -------------------               ---------

                                                                                                                                                           December 31, 2012             total revenues      September 30, 2013            total revenues      December 31, 2013             total revenues       December 31, 2012              total revenues       December 31, 2013              total revenues
                                                                                                                                                           -----------------             --------------      ------------------            --------------      -----------------             --------------       -----------------              --------------       -----------------              --------------

    Net cash provided by operating activities                                                                                                                                 3,396,282                  54%                    4,295,062                  48%                    4,107,321                  42%                     12,582,618                  56%                     13,792,971                  43%


       Changes in assets and liabilities, net of effects of acquisitions                                                                                                       (136,513)                 -2%                     (618,730)                 -7%                     (589,598)                 -6%                       (545,055)                 -2%                       (810,058)                 -3%

       Income taxes expenses                                                                                                                                                    539,909                   8%                      588,067                   7%                      338,832                   4%                      1,574,159                   7%                      1,828,930                   6%

       Interest income and other, net                                                                                                                                          (475,342)                 -8%                     (266,795)                 -3%                     (293,602)                 -3%                       (914,117)                 -4%                       (993,296)                 -3%


    Adjusted EBITDA                                                                                                                                                           3,324,336                  52%                    3,997,604                  45%                    3,562,953                  37%                     12,697,605                  57%                     13,818,547                  43%
                                                                                                                                                                              =========                 ===                     =========                 ===                     =========                 ===                      ==========                 ===                      ==========                 ===


    (*) Definition of adjusted EBITDA: earnings before interest, taxes, depreciation, amortization,  other non-operating income, and share-based compensation expenses.

SOURCE Baidu, Inc.