Log in
E-mail
Password
Remember
Forgot password ?
Become a member for free
Sign up
Sign up
New member
Sign up for FREE
New customer
Discover our services
Settings
Settings
Dynamic quotes 
OFFON

MarketScreener Homepage  >  Equities  >  Nasdaq  >  Baidu, Inc.    BIDU

BAIDU, INC.

(BIDU)
  Report
SummaryQuotesChartsNewsRatingsCalendarCompanyFinancialsConsensusRevisions 
SummaryMost relevantAll NewsAnalyst Reco.Other languagesPress ReleasesOfficial PublicationsSector newsMarketScreener Strategies

Baidu, Inc. : Strategic challenges, attractive valuation

12/04/2020 | 08:24am EDT

Commonly depicted as the Google of China, Baidu has leading positions in search, live streaming, autonomous vehicles, artificial intelligence plus a huge pile of cash and a compelling portfolio of investments.

Its stock doesn't screen well due to the complex corporate structure — the ventures, advertising business and investments should be valued separately — as well as the large number of non-earning but nonetheless valuable assets.

zb_graphique_de_cours


Net cash of about $20 per share and investments of about $40 per share comprise 40% of the market cap, valuing the core business — search and iQiyi combined — at x10-12 operating earnings.  That could leave a significant margin of safety.

With a 75% market share and over a billion users feeding its algorithms, Baidu sports a near monopoly on internet search in China. This network effect gives shape to a huge and unreplicable competitive advantage, though it is admittedly facing several challenges.

In effect, the growth of advertising spending on news, entertainment and social media platforms — such as ByteDance's TikTok — is putting it under pressure. Baidu's longstanding focus on profit over user growth — which was praised back in the days — has backfired.

Unlike the "open" internet, apps offer rich environments for developers and advertisers. They have gained massive traction in China, where internet penetration has primarily been driven by mobile use. This is what makes the comparison between Google and Baidu a bit fallacious.

A specialist of "traditional" search, the latter is losing out and investors have come to view it as a melting ice cube. It is true that its market share in online advertising has gotten decimated, and that catching up with the likes of ByteDance or Tencent won't be easy.

Still, developing platforms that keep their audiences captive — and easier to milk out — is totally within Baidu's reach. It is investing heavily in content creation to capitalise on the popularity of video streaming, through both iQiyi — the Chinese Netflix — and YY Live.

As the old saying goes, it never rains but it pours. The recent $3.6bn acquisition of the YY Live's domestic business from JOYY came under scrutiny after short-seller Muddy Waters publicly attacked YY Live, which it deems "90% fraudulent".

Meanwhile, sales at iQiyi have slipped. The platform, which has also been targeted by short sellers, loses money and remains a significant drag on Baidu’s bottom line. Its model requires heavy spending on content, unlike the user-generated contents available on TikTok.

Finally, the congress has passed a legislation that requires Chinese companies to prove that they are not controlled by their government — and that enhances transparency in general — in order to maintain their U.S. listings. That could blow ill winds on Chinese tech titans.

All that being said, there is a lot to like at Baidu, starting with their wide portfolio of assets, competitive advantage on search and valuation. Assuming a very conservative 25% operating margin and multiple of x15 earnings, the ad business alone could easily be worth at least $120 per share.

Add the net cash and investments of $60 per share and you get a $180 "fair value", vs. the current share price of $140. All the other assets — iQiyi, Baidu Maps, Apollo, DuerOS, etc. — come free of charge, although even those that lose money must be worth something.

Apollo, for instance, is China’s national champion in autonomous vehicle technology. Per McKinsey, if the driverless-car phenomenon takes off in China — which has make artificial intelligence a national priority — the payoff could be in the trillions of dollars.

Valued on the same basis with direct comparables such as Waymo, Cruise or Argo, Apollo could be worth anything between $10 and $40 per share. Regarding DuerOs, China’s leader in voice recognition, Baidu founder Robin Li thinks that the ascent of smart speakers mirrors the rise of smartphones a decade ago.

Mr. Li is a highly respected figure and has a voice that counts in the tech industry. He still owns 16% of the company, which has ramped up its share buyback program last year — and will likely maintain or increase its pace this year.


© MarketScreener.com 2020
All news about BAIDU, INC.
04/09EXCLUSIVE : China set to clear Tencent's $3.5 billion Sogou deal subject to data..
RE
04/09China set to clear Tencent's $3.5 bln Sogou deal subject to data security con..
RE
04/08MARKET CHATTER : Trip.com Lures $386 Million Margin Financing on First Day of Ma..
MT
04/08MARKET CHATTER : Baidu Wins US Shareholder Lawsuit Over Compliance on China Inte..
MT
04/08Baidu defeats U.S. shareholder lawsuit over China internet law compliance
RE
04/08TOYOTA MOTOR  : unveils new models in advanced driver-assist technology push
RE
04/07Chinese Online Travel Agency Trip.com Launches $1.4 Billion Hong Kong IPO
MT
04/07Tencent Backed Anjuke Group Mulls Hong Kong IPO
DJ
04/07MARKET CHATTER : Glints Raises Nearly $23 Million Led by Persol Holdings
MT
04/07BAIDU  : Signs Revolving Facilities Deal Worth $3 Billion
MT
More news
Surperformance Ratings©
  Help  
Fundamental ratings
Overall rating
Trading Rating
Investor Rating
Growth (Revenue)
Valuation
Finances
Profitability
Earnings quality
Business Predictability
P/E ratio
Potential
Yield -
Consensus
7 days EPS revision
4 months EPS revision
1 year EPS revision
4 months Revenue revision
1 year Revenue revision
Technical ratings
Short Term Timing
Middle Term Timing
Long Term Timing
RSI
Bollinger Spread
Unusual Volumes
Key data
Capitalization (USD)
77 676 447 254
Net sales (CNY)
107 074 000 000
Net sales (USD)
16 341 633 880
Number of employees
41 000
Sales / Employee (CNY)
2 611 561
Sales / Employee (USD)
398 576
Free-Float
79,4%
Free-Float capitalization (USD)
61 679 261 506
Avg. Exchange 20 sessions (CNY)
4 741 678 800
Avg. Exchange 20 sessions (USD)
723 675 018
Average Daily Capital Traded
6,10%
Income Statement Evolution
EPS & Dividend
EPS Revisions
Revenue Revisions
Consensus
Sell
Buy
Mean consensus BUY
Number of Analysts 36
Average target price 2 227,07 CNY
Last Close Price 1 439,32 CNY
Spread / Highest target 102%
Spread / Average Target 54,7%
Spread / Lowest Target -19,1%
Consensus revision (last 18 months)