Mumbai-based Bajaj Electricals Limited (BSE:500031) is open to acquiring distressed companies and brands, including Kenstar, from the debt-ridden Videocon Industries Limited (BSE:511389). The domestic appliances major has been trying to buy brands like Polar, Sumeet and even Beko (which recently forged a joint venture with Voltas) in the past. Shekhar Bajaj, Chairman and Managing Director, Bajaj Electricals, stated, "Kenstar was created by Videocon to be like the international brand of Kenwood.

I am ready to buy it if it were offered since I am interested in acquiring brands and already have a strong distribution.'' Bajaj Group's association with Videocon goes back to the days when the latter was a distributor for its group company. "Videocon started its journey as a distributor for Bajaj Auto. There is no budget for us for acquiring brands, since we have cash flows within the group.

But at the same time I am only willing to pay for the brand and not for manufacturing or distribution. In the past we have tried to buy brands like Sumeet and Beko. If Videocon comes to us for help with Kenstar, we will be open to it,'' he added.