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BAKKAVOR GROUP PLC

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Bakkavor : Dinner In Bed? 8 In 10 Families No Longer Have Dinner Round The Table

06/11/2021 | 09:08am EDT

Image source: Shutterstock

Almost one in two UK households (48%) admit that they eat their dinner in front of the TV instead of sitting around a table - and one in ten confess to having meals in bed during lockdown - according to new research from Bakkavor a leading provider of fresh prepared foods in the UK.

After almost 15 months of mandatory stay-at-home rules, Bakkavor asked a representative sample of 2,000 adults where they had tended to eat their evening meal in the last few months. Only 20% of respondents said they actually sat down together for dinner and had a family conversation most evenings. Sitting on the sofa for dinner proved far more popular (39%) and, despite a year away from the office, many still have their evening meal while working. Overall,10% said they ate dinner at their home desk and a further 10% had it at work.

The bedroom has become a popular place for dinner. Whether people have been spending more time working from the bedroom or watching box sets, one in ten people say that bedroom dinners have becoming a habit since lockdown (10%).

Top 5 most popular places for Brits to eat their dinner

In front of the TV

48%

On the sofa

39%

In bed

10%

At my desk/in the study

10%

At work

10%

The study also found that family tensions may have been running high for those people that have been living with their parents during lockdown - with people going to extremes to avoid having to talk to each other. People living with their parents were most likely to avoid a sit-down meal and conversation, and most likely to have meals in front of TV (60%), on the sofa (48%) and in bed (25%).

Bakkavor also found that for under 35s lockdown burnout may be looming. It seems that this age group were the least likely to be enjoying themselves in front of the TV at mealtimes but are instead most likely to eat at work (18%), at their desk (17%) or even in bed (19%).

As life slowly returns to normal and more people can go into their place of work, the study found that people's jobs had a hand to play in the death of the traditional dinnertime meal. Only 8% of shift workers said they were able to have their family evening meal around the table - and instead are the most likely to have their evening meal at work 24%, in bed 17%, or even whilst doing housework 10%.

Peculiar places to eat

Interestingly, 10% of parents said they ate their evening meal in the bathroom over the past few months (4% nationally), particularly those with children under 5 in the household, with men most likely than women to eat in the bathroom (5% vs. 2%).

Mike Edwards, Chief Operating Officer UK, at Bakkavor commented: 'During lockdown and the restrictions we have all been under, whilst homebound Brits have returned to some old habits such as home cooking and family mealtimes, our research suggests that people have actually wanted space from each other for their own personal well-being.

Even with everyone at home, people still have had different routines, resulting in working, relaxing, studying and eating at different times - and in different places. This will only accelerate as the UK re-emerges from lockdown and people return to work and get out to see friends and loved ones. In most households today, family members have conflicting working hours and shift patterns, varying diets, differing tastes and many homes no longer have a kitchen table. We are supplying the meal choices that mean people can still enjoy the foods they like wherever and whenever they choose to have them.'

For more information or to request

interviews contact:

Guy Bellamy / Jemima Woods / Holly Goldsmith

elephant communications

guy@elephantcommunications.co.uk

jemima@elephantcommunications.co.uk

07766 775216 / 07908 551589

Notes to editor

The research was conducted by MaruBlue for Bakkavor among a nat rep sample of 2,095 adults. The survey was conducted online.

Top 15 places Brits ate their evening meal beyond the kitchen table

In front of the TV

48%

On the sofa

39%

In bed

10%

At my desk/in the study

10%

At work

10%

In the garden/outside

8%

While walking around doing something else

6%

Standing up / directly out of the fridge or cupboard

6%

In the car

5%

While doing the housework

5%

In the bath

4%

On public transport

4%

On the loo

3%

In the shed

3%

While exercising

3%


About Bakkavor

Bakkavor is the leading provider of fresh prepared food ('FPF') in the UK, with a growing international presence in the US and China. The Group is the number one by market share in the UK in the four FPF product categories of meals, salads, desserts and pizza & bread, providing high-quality, fresh, healthy and convenient food. Its customers include some of the UK's leading grocery retailers, including Tesco, Marks & Spencer, Sainsbury's and Waitrose. The Group's International segment operates in the US and China. As these FPF markets continue to grow, Bakkavor seeks to leverage its UK expertise in order to build its presence in these territories. Bakkavor was founded in 1986 and has its headquarters in London. The Group has over 19,000 employees and operates 23 factories in the UK, 5 in the US and 9 in China.


Disclaimer

Bakkavör Group plc published this content on 11 June 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 11 June 2021 13:07:09 UTC.


© Publicnow 2021
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Net income 2021 59,2 M 83,5 M 83,5 M
Net Debt 2021 374 M 527 M 527 M
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