Balaji TeleFilms which also owns SVOD platform ALTBalaji has appointed Zulfiqar Khan as its group chief operating officer (COO). Khan will replace Nachiket Pantvaidya who recently joined Asianet New Media and Entertainment Pvt Ltd. as the managing director. In this new role, Zulfiqar Khan will directly report to Balaji TeleFilms MD Shobha Kapoor. Khan has around two decades' experience in broadcast and digital media. Before joining Balaji TeleFilms, he was the managing director with online streaming platform Hooq, which shut down last year. Before Hooq, he worked as the business head with Eros Now. Zulfiqar also had a 16-year stint with Star India. His last designation in Star India was SVP ad sales.