Item 7.01. Regulation FD Disclosure

On March 24, 2021, Bally's Corporation ("Bally's" or the "Company") issued an announcement (the "Rule 2.4 Announcement") pursuant to Rule 2.4 of the United Kingdom City Code on Takeovers and Mergers (the "UK Code") disclosing that it had reached an agreement in principle on key terms of a possible combination of Bally's and Gamesys Group plc ("Gamesys") pursuant to which Bally's would acquire the entire issued and to be issued ordinary share capital of Gamesys (the "Possible Combination"). The Possible Combination would be implemented by means of a court-sanctioned scheme of arrangement under Part 26 of the UK Companies Act 2006.

Under the terms of the Possible Combination, Gamesys shareholders would be entitled to receive 1,850 pence in cash for each share of Gamesys or, under a share alternative, Gamesys shareholders would be able to elect to receive newly issued common shares of Bally's in lieu of part or all of the cash consideration to which they would be entitled to elect to receive under the Possible Combination at an exchange ratio of 0.343 new Bally's common shares for each Gamesys share (the "Share Alternative"). As of March 23, 2021, Gamesys had 109,440,630 total shares outstanding and 2,560,583 shares under Gamesys' equity plans. Gamesys shareholders representing 24.5% of Gamesys' outstanding stock have indicated their intention to commit to elect for the Share Alternative.

Pursuant to the UK Code, Bally's has until April 21, 2021, subject to extension, to either announce a firm intention to make an offer for Gamesys in accordance with Rule 2.7 of the UK Code or announce that it does not intend to make an offer. The Rule 2.4 Announcement is not a binding offer for Gamesys and there is no assurance that a binding agreement will be reached.

Gamesys is listed on the premium listing segment of the Main Market of the London Stock Exchange under the ticker symbol "GYS" and is the parent company of an online gaming group that provides entertainment to a global consumer base. Through its subsidiaries, Gamesys currently offers bingo and casino games to its players using brands which include Jackpotjoy, Virgin Games, Botemania, Vera&John, Heart Bingo, Megaways, Rainbow Riches Casino and Monopoly Casino, and focuses on building its diverse portfolio of distinctive and recognizable brands that deliver best-in-class player experience and gaming content. Gamesys reported annual revenue of £727.7 million and £415.1 million for the years ending December 31, 2020 and 2019, respectively, and EBITDA of £197.5 million and £96.9 million for the same periods respectively. The combined group would continue to be headquartered in Rhode Island.

A copy of the Rule 2.4 Announcement is attached hereto as Exhibit 99.1 and is incorporated herein by reference.

The information contained in this Current Report on Form 8-K, including the exhibit furnished herewith, shall not be deemed "filed" for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, or otherwise incorporated by reference in any filing pursuant to the Securities Act of 1933, as amended, or the Securities Exchange Act of 1934, as amended, except as shall be expressly set forth by specific reference in such a filing. The furnishing of the information in this report, including the exhibit furnished herewith, is not intended to, and does not, constitute a determination or admission as to the materiality or completeness of such information.

Item 9.01 Financial Statements and Exhibits.






(d) Exhibits.


Exhibit No.                                    Description

  99.1           Rule 2.4 Announcement.

104            Cover Page Interactive Data File (embedded within the Inline XBRL document).

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