According to Hayes, "Partnerships matter. They are important in marriage, friendship, and yes, in business. Too often there is a "secret sauce" mentality where vendors don't think they should disclose with potential partners and then lament less than remarkable sales results. In the robotics, handling, and warehouse industries this "hold your cards" close approach is so damaging and frankly silly. If a company is providing conveyors, racking, and shelving, of course they should find partners in robotics and warehouse automation."
New or long-standing partnerships can and should be presented in press releases, company newsletters, and through social media. It is different from new customer acquisition announcements because it shares a cooperative approach to finding the best solutions for the end-user customer. It also attracts more strategic partnerships because industry trade publications cover this content.
"Partnerships in business form an integral ecosystem. As folks jump from company to company, launch consultancies, align with new technologies, the spheres of influence and interaction are often decades in the making," added Hayes.
Hayes is a proud member of the
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