Bambuser and oddity group announced a partnership that will bring Live Video Shopping to more brands and retailers in the DACH region. The partnership will combine the technical expertise of Bambuser, recent winner of the LVMH InnovationAward, with oddity's deep insights into strategies for driving success across the entire customer journey. The teams within the oddity group that specialize in consumer and channel marketing will play a key role in activating the partnership. The deal is expected to accelerate adoption of Bambuser's One-to-Many and One-to-One Live Video Shopping solutions in the DACH market, with oddity actively increasing awareness of the platform and its growing list of capabilities. Among the most recent feature additions is social multistreaming, which enables live video shopping events on Facebook, YouTube and other platforms. As a result of the partnership, oddity, whose clients include Bosch, Disney, ROLF BENZ, dm-drogerie markt, OTTO, Bonprix and BABOR, will help more organizations incorporate livestream shopping into their e-commerce strategy. With knowledge garnered from its presence in Asia, the agency will provide end-to-end expertise at every stage of clients' video projects, from ideation to technical set-up and on-site support as well as with post-show data analysis and marketing.