Swedish live video company
The mobile streaming software company
"We were already aware of the interest in this macro trend in e-commerce when we started to build the product and during the autumn we have received many questions regarding its performance. What was crucial to understand, apart from the industry attention, was whether there was a commercial viability in it for our customers, and thereby for us. The statistics from the first live broadcasts already show, at an early stage, that this is the case and confirms the potential of Live Video Shopping" says
The average live video broadcast has a viewing time of 11 minutes and 12.5% of viewers add a product to the shopping cart. Over 15% of viewers participate and comment in the chat and about 25% are active through the likes. Individual shows have reached an average of 18 minutes of viewing, with an add-to-cart rate of up to 20% and 25% interacting with chat and likes.
CAIA Cosmetics and
Earlier this autumn cosmetic brand CAIA Cosmetics made their first live show with founder
"We are very satisfied with the response we have received from the Live Video Shopping event" says
The hair care and beauty specialist
"We are constantly working on improving our customer experience and we enjoy trying new solutions and trends. Live Video Shopping is a way to offer our customers more opportunities for interaction, as a complement to our stores, something that is difficult to create digitally" Says
Content strategy will be crucial
It is already clear that the content and set-up of the show significantly affects the results, and that interaction with the customer in the live chat is crucial.
"To simply live stream on your website will not do the trick, it's about knowing your customers and creating relevant and engaging content for an entertaining and informative dialogue. When it's done the right way, there is no other digital channel that gets as close to a physical customer meeting and generates such high conversion rates as Live Video Shopping." concludes
Live Video Shopping in
A market where Live Video Shopping already is established as a key e-commerce channel is
The estimated value of Live Video Shopping as an e-commerce channel is
This is information that
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