Bang & Olufsen a/s : & Olufsen and Origin Acoustics announce expanded partnership in the custom channel
September 12, 2022
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Published October 5, 2022
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Bang & Olufsen is pleased to announce an expanded partnership with Origin Acoustics which will combine both companies' strengths and create a reliable network of Bang & Olufsen integration centric resellers across America. Later this month, at CEDIA 2022 in Dallas, the brands will share further details of the partnership and how vital this combination of Origin's network and go-to-market strategy along with Bang & Olufsen's product portfolio will be to new and existing channel dealers and ultimately for end consumers.
Bang & Olufsen has a long history in the custom installation market including years of successful collaboration with Origin Acoustics, on the creation of co-branded products that both companies have been selling as part of Origin Acoustics' Design Centric Technology™ program. This program brings together curated brand partners who understand the importance of blending performance and design for today's consumers. With Bang & Olufsen's years of technical innovation and boundary-pushing aesthetics, this partnership will allow both brands to execute a future-forward strategy in the custom installation channel and provide unique opportunities to Origin's network and industry relationships. As the US Brand Manager for the Custom Channel, Origin Acoustics will be responsible for bringing the Bang & Olufsen full line of products to a wider audience in the North America market.
Speaking on the partnership, Origin Acoustics CEO Nick Berry noted, "Bang & Olufsen is the only company in the world that has driven this value proposition for many decades. They lead the conversation on how design and technology intersect, and we look forward to expanding the brand throughout the US."
Rick Costanzo, President of Bang & Olufsen Americas, notes, "As Bang & Olufsen continues to scale our business in North America's custom installation market, our mutual history, shared goals, and Origin Acoustics' incredible reputation made our partnership an exciting prospect. We see great potential in bringing Bang & Olufsen's expertise in luxury technology and Origin Acoustics' loyal community of channel dealers to a $10-billion industry."
The two brands will continue to collaborate on new product development opportunities and additional verticals within the US market. The strength of this partnership brings a unique and powerful solution to designers, developers, and consumers who desire both performance and beauty from the technology going into their homes and businesses.
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About Bang & Olufsen
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Bang & Olufsen is a luxury audio brand founded in 1925 in Struer, Denmark, by Peter Bang and Svend Olufsen whose devotion and vision remain the foundation for the company. For nearly a century, Bang & Olufsen has been pushing the boundaries of audio technology and the company continues to sit at the forefront of acoustic innovation.
Today, every Bang & Olufsen product is still characterized by the unique combination of beautiful sound, timeless design, and unrivalled craftsmanship. The company's innovative and progressive products are sold worldwide in Bang & Olufsen stores, on bang-olufsen.com and in select retailers. The company employs approximately 900 people and operates in more than 70 markets. Bang & Olufsen's shares are listed on NASDAQ Copenhagen A/S.
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About Origin Acoustics
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The team at Origin Acoustics is responsible for product inventions, category innovations, and building companies that have changed the face of the home entertainment industry. Inventions like the first in-wall speaker, first aimable in-ceiling speaker, and first toolless speaker installation system are just a couple of their accolades. Pushing the limits of technology, materials, and go to market strategy, this team has dominated the industry for three decades and supplied loudspeakers to millions of homes around the world. Today, in addition to manufacturing the most advanced and impressive array of architectural loudspeakers, they have evolved into a curator of Design Centric Technology™ solutions. Through strategic partnerships with some of the biggest brands in the world, collectively they deliver a blend of design and performance, dedicated to enhancing the lives of those who install these products into their home or business.
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Bang & Olufsen A/S published this content on 13 September 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 05 October 2022 13:21:02 UTC.
Bang & Olufsen A/S is a Denmark-based company engaged in the design, development and marketing of audio and video equipment. The Company supplies primarily music systems, loudspeakers, television sets and multimedia products. Its activities are divided into two business areas: Business-to-Consumer (B2C) and Business-to-Business (B2B). The B2C area includes two segments: audiovisual (AV), offering audio and video products sold under the Bang & Olufsen brand; and B&O PLAY, which delivers stand-alone, portable products. The B2B business area also consists of Automotive segment, which comprises development, production and sale of sound systems for a range of cars, such as Aston Martin, Audi, BMW and Mercedes-Benz. Furthermore, the Company is parent of Bang & Olufsen Group, which operates worldwide.
BANG & OLUFSEN A/S 
