Bang & Olufsen a/s : & Olufsen and Scuderia Ferrari partner to create immersive Formula 1 moments
February 13, 2023 at 10:06 am EST
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Published February 13, 2023
Bang & Olufsen today announces a new partnership with Scuderia Ferrari for the 2023 Formula 1 season.
In addition to Bang & Olufsen's logo featuring on the cars driven by Charles Leclerc and Carlos Sainz, Bang & Olufsen will work closely with Scuderia Ferrari to create best-in-class Formula 1 fan experiences. These will take place at Scuderia Ferrari's facilities trackside at the Formula 1 Grand Prix races as well as globally across Bang & Olufsen branded stores.
"We are pleased to welcome Bang & Olufsen on board as an Official Partner. For almost a century, the company has been a byword for state of-the-art audio technology, combined with cutting edge design. Like Ferrari, Bang & Olufsen is a point of reference in its field, pushing the boundaries in this sector through constant research into materials and style. The two companies have a lot in common, therefore we have high expectations for this partnership", says Benedetto Vigna, Ferrari CEO.
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According to Bang & Olufsen CEO Kristian Teär, the partnership with Scuderia Ferrari marks another important milestone for the company and its ambition to deliver magical moments to customers worldwide.
"Bang & Olufsen is built on innovation, exceptional craftsmanship and world class performance and we are fuelled by a passion to create magical moments for our customers. The second you get in touch with our brand, we want that moment to be magical, luxurious, and timeless, and we believe that Scuderia Ferrari is the perfect partner to build these moments for music and Formula 1 fans alike".
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Trackside magic and instore experiences
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Since 1925, Bang & Olufsen has created some of the world's most iconic audio and home entertainment products based on the unique combination of powerful sound, timeless design and unrivalled craftsmanship.
To fuel the magical moments trackside, Bang & Olufsen will install its high-end products such as the company's most advanced, powerful, and best-sounding Beolab loudspeakers as well as the immersive TV Experiences that the company is widely renowned for.
In Bang & Olufsen stores worldwide, customers can look forward to a series of immersive events that celebrate the love of speed and music.
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Follow the conversation at @bangolufsen on Instagram, Facebook, Twitter and YouTube
using #BangOlufsen
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About Bang & Olufsen
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Bang & Olufsen is a luxury audio brand founded in 1925 in Struer, Denmark, by Peter Bang and Svend Olufsen whose devotion and vision remain the foundation for the company. For nearly a century, Bang & Olufsen has been pushing the boundaries of audio technology and the company continues to sit at the forefront of acoustic innovation.
Today, every Bang & Olufsen product is still characterized by the unique combination of beautiful sound, timeless design, and unrivalled craftsmanship. The company's innovative and progressive products are sold worldwide in Bang & Olufsen stores, on bang-olufsen.com and in select retailers. The company employs approximately 900 people and operates in more than 70 markets. Bang & Olufsen's shares are listed on NASDAQ Copenhagen A/S.
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Bang & Olufsen A/S published this content on 13 February 2023 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 13 February 2023 14:27:05 UTC.
Bang & Olufsen A/S is a Denmark-based company engaged in the design, development and marketing of audio and video equipment. The Company supplies primarily music systems, loudspeakers, television sets and multimedia products. Its activities are divided into two business areas: Business-to-Consumer (B2C) and Business-to-Business (B2B). The B2C area includes two segments: audiovisual (AV), offering audio and video products sold under the Bang & Olufsen brand; and B&O PLAY, which delivers stand-alone, portable products. The B2B business area also consists of Automotive segment, which comprises development, production and sale of sound systems for a range of cars, such as Aston Martin, Audi, BMW and Mercedes-Benz. Furthermore, the Company is parent of Bang & Olufsen Group, which operates worldwide.
BANG & OLUFSEN A/S 
