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Published March 25, 2021

Danish audio brand, Bang & Olufsen has joined forces with Korean-based health and wellness brand, Bodyfriend, and created the sound system for Bodyfriend's high-end wellness and massage chair, Quantum.

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The new Quantum chair with Bang & Olufsen's sound system is expected to be launched in April 2021. The chair utilizes a cloud-based artificial intelligence circuit and features a wide variety of innovative technologies and is designed to soothe the mind and body and take relaxation to the next level.

Duncan McCue, VP and Head of Brand Partnering & Licensing at Bang & Olufsen is pleased to partner up with Bodyfriend for this product and the opportunities it represents, especially in Asia:

'Sound can play an important part for relaxation and restitution and adding Bang & Olufsen's signature sound performance to the innovative technologies in the Quantum chair will enable us to deliver an exceptional experience for consumers. Wellness is a growing market, especially in Asia, and we are pleased to partner up with one of the leading providers of health and wellness solutions.'

The Quantum massage chair has already won the CES 2021 Innovation Award, and the CEO of Bodyfriend, Sang-Hyun Bak, has big expectations to the new partnership:

'We are proud to work with Bang & Olufsen and bring their renowned sound performance to our customers. We have created a state-of-the-art massage chair that stands out in design and sound performance and with advanced programmes such as image therapy massage and meditation massage, and I am confident that it will be well-received by customers.'

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About the Quantum -

Quantum Massage Chair comes with a cutting edge design and advanced Naver Clova AI Voice Recognition system that learns about the user's body over time and can be used to target specific areas.

The AI speaker also provides additional functions such as music streaming, news, weather and schedule managements while relaxing. The luxury chair comes with other features including zero gravity mode, advanced XD Pro massage module and safety sensors. Moreover, it is designed to deliver top-quality sound with the audio speakers by Bang & Olufsen.

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For further information
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Contact

Jens Gamborg, Bang & Olufsen

Email: jgam@bang-olufsen.dk

Phone: +45 2496 9371

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About Bodyfriend -

Bodyfriend Co., LTD, headquartered in Seoul, South Korea, is an award-winning global healthcare and wellness company with more than 1,300 employees, 1,200 patents and 139 stores (as of 2018), with many more distribution channels being implemented. In less than 10 years, the company has become the number one massage chair brand in South Korea and a leading brand globally, with global partnerships including Lamborghini and Marvel, among others. Bodyfriend also manufacturers a variety of health and wellness products, including a line of GLED facial beauty masks and line of water purifiers. Bodyfriend is the recipient of the CES 2019, 2020 and 2021 Innovation Awards, as well as the Reddot winner for its REX-L massage chair and W Cold and Hot Water Purifier Brain.

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About Bang & Olufsen
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Bang & Olufsen is a luxury audio brand founded in 1925 in Struer, Denmark, by Peter Bang and Svend Olufsen whose devotion and vision remain the foundation for the company. For nearly a century, Bang & Olufsen has been pushing the boundaries of audio technology and the company continues to sit at the forefront of acoustic innovation. Today, every Bang & Olufsen product is still characterized by the unique combination of beautiful sound, timeless design, and unrivalled craftsmanship. The company's innovative and progressive products are sold worldwide in Bang & Olufsen stores, on bang-olufsen.com and in select retailers. The company

employs approximately 900 people and operates in more than 70 markets. Bang & Olufsen's shares are listed on NASDAQ Copenhagen A/S.

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Disclaimer

Bang & Olufsen A/S published this content on 25 March 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 25 March 2021 15:24:07 UTC.