Project Celena was established in 2021 by
The Celena team has designed a new licensing model that ensures the money paid by fans is channeled directly to the creators they love (and not those they don't!) via blockchain. By enabling critical technologies including "pay-per-play," blockchain ledgers, and targeted launches with leading Brand partners, the project is building an initial roster of creative talent to launch the platform.
Project Celena aims to enable the most exciting and talented emergent creators of entertainment to flourish. Its #FIRST150 initiative demonstrates Ups N Downs' commitment to Diversity, Equity, and Inclusion. With the #FIRST150, creators of color can showcase authentic storytelling with curated fan engagement driven by brand sponsorships.
Bango is an open platform that powers innovative technologies and ubiquitous payment methods that promote inclusivity. Bango technology ensures artists follow the money generated by the content they create. Together with merchandise sales, publishing, sync, and live performance, Project Celena allows creators to issue limited edition NFTs to their most avid fans and participate in downstream trading using blockchain smart contracts.
How Bango is contributing to Project Celena
- Access to the Bango Platform by UNDEi to allow Project Celena to offer Pay-per-play business models using patented blockchain technology
- Access by Mobile Operators, Telcos, and other Bango partners to Project Celena to use AI/ML-driven discovery of innovative new content and creativity that will delight their consumers
- Early access to new Bango Platform capabilities that will accelerate the growth of NFT ownership by reducing barriers to the use of crypto-currencies and smart-contracts
- Expertise and resources to expedite the growth and scale of Project Celena
- Funding and expertise to support the Ups N Downs Entertainment Internship Program and Student positions at
Atlanta Technical College ,Georgia USA - Data Science expertise from the Bango Audiences team to identify opportunities in
Urban Music
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"We are delighted to welcome Bango as a founding partner in Project Celena and to be able to gain access to the power of the Bango Platform and its ecosystem to benefit those who would otherwise be unable to share their innovation and creativity. Bango's commitment to broadening access to all forms of content through innovative payment methods that reach everybody is a perfect fit for our creators. We are also excited by the opportunity to work with leading brands that use the Bango Platform to offer content and services to their users and who support our diversity, equity, and inclusion goals."
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"Bango established a powerful position in commerce by offering innovative and inclusive payment methods that enable partners to thrive. With the Bango Platform, Project Celena will be able to move beyond the legacy monetization and publisher-driven models that have driven growth in online music content over the last decade to embrace emerging payment methods: wallet-based micro-payments, pay-per-play, blockchain ledgers, NFTs, and crypto-currencies. This will set the scene for a new wave of growth in content, and Bango is ready to play its part in enabling it.
Urban culture has always been an epicenter of talent and creativity. With its base in
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The world’s most prominent online merchants, including Amazon, Google, and Microsoft, use Bango technology to acquire more paying users.
Bango has developed unique purchase behavior technology that enables millions more users to buy the products and services they want, using innovative payment methods, including carrier billing, digital wallets, and subscription bundling. Bango harnesses this purchase activity into valuable marketing segments, called Bango Audiences. Merchants use these audiences to target their marketing at paying customers based on their purchase behavior. Better targeting increases spending through the Bango payments business, generating more data insights, creating a powerful virtuous circle that drives continuous growth. Everyone connected to the Bango Platform thrives as the virtuous circle grows.
Bango, the technology behind every payment choice. For more information, visit www.bango.com.
Media contact:
anil@bango.com
Tel: +44 7710 480 377
Source: Bango
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