BANGO PLC Triwin Games gained 5X higher install to payer conversion and 50% increase in ROAS for their social casino games by targeting proven payers with Bango Audiences.
'From day one, Bango Audiences have outperformed our own audiences. Not only did we immediately start acquiring high value payers but we saw our D7 ROAS increase by 1.5X when targeting with Bango Audiences.
We will continue to use Bango Audiences with the support of the Bango Client Solutions Team who offer great strategies to optimize our performance even further. We highly recommend partners to try Bango audiences.'
WAYNE QIN - CO-FOUNDER, TRIWIN GAMES THEIR STORYTriwin Games has dedicated itself to publishing online casino games globally. The team has comprehensive experience in the online casino games industry. Their knowledge in game design, development, and publishing strength enables the team to launch products worldwide and gain greatest exposure in the market.
THEIR GOALTriwin Games wanted to increase the number of high value paying users acquired from their Facebook campaigns for their social casino games, including Cash Blitz and Tycoon Casino.
THEIR SOLUTIONTriwin Games ran a global user acquisition campaign. They used a set of Bango Audiences to target their Facebook ads to proven payers in similar social casino games.
THEIR SUCCESSCompared to the campaigns Triwin Games targeted using their own audiences, the campaign targeted with Bango Audiences achieved:
- 50% higher ROAS
- 2X higher LTV (ARPU)
- 5X higher conversion rate
Run your Facebook ads straight to the people who are most likely to pay, because they're already payers in similar apps to yours with Bango Audiences.
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Bango plc published this content on 20 July 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 20 July 2021 13:41:09 UTC.
