- Creates custom holiday wrapping paper doubling as ad space for Canadian women-owned businesses
The colourful paper features images of dozens of gifts, as well as a QR code that drives to a Pinterest board featuring hundreds of shoppable products and gift cards from women-owned small businesses across
Launched on Small Business Day (
"BMO saw an opportunity to continue its support of women-owned businesses this holiday season by creating unique wrapping paper that promotes shopping women-owned." said
"We're proud to be a partner in the economic recovery of thousands of Canadian businesses," said
The custom wrapping paper features details of the program, and instructions on how to access the Pinterest shopping guide. Participating businesses from the BMO Celebrating Women Grant Program who are featured in the shopping guide will receive copies of the custom-designed wrapping paper to distribute in their stores and to their networks.
BMO is further amplifying the gift guide through exterior wraps on select bank branches and through social media. The paper will also be available to BMO employees to enable them to promote the women who have been recognized through the BMO Celebrating Women grant program.
The Wrap the Good program was conceived by BMO and its creative agency, FCB Canada.
About
Serving customers for 200 years and counting, BMO is a highly diversified financial services provider - the 8th largest bank, by assets, in North America. With total assets of $971 billion as of July 31, 2021, and a team of diverse and highly engaged employees, BMO provides a broad range of personal and commercial banking, wealth management and investment banking products and services to more than 12 million customers and conducts business through three operating groups: Personal and Commercial Banking,
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