Bankinter : Linea Directa and Bankinter Consumer Finance launch a new customer loyalty card to offer higher discounts on insurance policy renewals

Línea Directa and Bankinter Consumer Finance have launched a new exclusive customer loyalty card, called 'Línea Directa'. With it, Línea Directa customers may benefit from greater savings when renewing their car or motorcycle insurance.

This initiative represents another step forward in the strategic partnership between these two companies, as it combines the customer loyalty programmes that both entities have in place today for Línea Directa insurance customers: the Bankinter Consumer Finance credit card and the 'Suma en Línea' points card. This initiative will allow customers to accumulate discounts - and maybe even renew their insurance policies for free - by paying for everyday expenses such as food, leisure and travel, as well as car-related purchases (refuelling, vehicle maintenance, etc).

According to Francisco Valencia, head of corporate governance at Línea Directa, 'This partnership with Bankinter Consumer Finance is a step forward in one of our priorities: offering our customers more savings options that are adapted to their various demands and needs, while still making it more affordable to renew their insurance.'

Alfonso Sáez, senior managing director of Bankinter Consumer Finance, pointed out that, 'Through our partnership with Línea Directa, we are enhancing our partnership policy in order to grow in regard to this type of card, which is in high demand among our customers.'

Bankinter Consumer Finance's new 'Línea Directa' card is totally free to take out. When cardholders use the card, 3% of all purchases will be put towards savings as deferred payment for renewing their policies. Furthermore, it allows for an additional discount in establishments participating in the 'Suma en Línea' plan already in place. The card does not require customers to change banks and offers other advantages as well, such as flexible payment, free information via SMS, money transfers and roadside assistance.

About Línea Directa

Línea Directa Aseguradora, wholly owned by Bankinter, is currently the fifth leading car insurer in Spain. It is specialised in direct insurance sales for cars, motorcycles, company fleets and home. According to the MERCO Empresas ranking, Línea Directa finds itself among the 100 most reputable companies in Spain.

About Bankinter Consumer Finance

Bankinter Consumer Finance is Bankinter's consumer lending subsidiary. In 2016, it was the banking franchise that grew the most in Spain, with a 46% increase in its gross lending up to 1.045 billion euros. That year, its customer portfolio grew by 23%, with over 898,000 cardholders. This year, it has continued to maintain a strong growth rate, with more than 985,000 customers and 1.2 billion euros in consumer loans.