On February 15, Baosteel Group Corporation and Dongfeng Nissan held a comprehensive strategic cooperation summit in Huadu district of Guangzhou. Chairman of Baosteel Group Co., Ltd、secretary of the party committee-Mr Xu Lejiang, and chief executive of Dongfeng Motor Corporation、secretary of the party committee-Mr Xu Ping jointly attended the meeting and said that both sides of Dongfeng Nissan and Baosteel should share responsibility, co-integrate value and face future challenges together.

General manager of Baosteel Co., Ltd-Dai Zhihao, and deputy general manager-Wang Jing; General manager assistant of Dongfeng Motor Corporation、deputy general manager of Dongfeng Nissan-Ren Yong, secretary of the party committee of Dongfeng Nissan-Zhou Xianpeng, and relevant person in charge of units of both sides participated in the discussion.

At the symposium, Dongfeng Nissan introduced last year's business circumstance, this year's management objectives and medium-term business plan. Centering on the theme of " sharing responsibility, co-integrating value, building models, and becoming the industry representative", both sides were based on review and summary of the comprehensive strategic cooperation between Baosteel and Dongfeng Nissan, and made a report about the cooperation plan and prospect of two sides. In addition, both sides discussed the research plan of delivery guarantee and service system teams, technology development and full varieties coverage teams.

The cooperation between Dongfeng Nissan and Baosteel had experienced three stages including localization, complete coverage and " the last kilometer". Two sides took projects management as the main line, took " the same sound, the same method and the same team" as the principle, carried out management in accordance with PDCA, and accumulatively developed 78 cooperation projects. Up to now, both sides have consecutively held many international communication meetings like five terms " Baosteel day" (Baosteel/BNA, Dongfeng Nissan, Nissan) and six terms " quartet talks " (Baosteel/BNA, NSSC, Dongfeng Nissan, Nissan). Meanwhile, both sides carried out the cooperation of party construction nine years in a row, exchanged appointed personnel, discussed collaborating marketing and deepened the co-building work of the party.

In recent years, the production and marketing research teams for automobile plates led by marketing department for automobile plates of Baosteel Co., Ltd assessed the situation, grasped the pulse of the market, and launched s series of measures adapted to the market trend, which initially formed the ability of providing total solutions to automotive materials, explored an innovative business cooperation model and took efforts to improve customer satisfaction. On the one hand, by deepening the cooperation with auto strategic users, vigorously promoting new models EVI (early intervention), developing materials selection support, application of new products and new technology, lightweight high-strength steel, cost optimization and other technical support work to achieve development goals of new car models; On the other hand, based on the batch production of car models for car users, it carried out VA/VE ( cost reduction ) projects, explored cooperation projects in optimization of license plate numbers, improvement of material utilization rate, application of new products, optimization of supply chain, customized delivery, efficiency improvement and so on in order to feasibly reduce costs for users. Sales department for car plates consolidated the cooperation achievements with strategic car users, at the same time, it further strengthened market development, which guaranteed market share objective of cold rolling automobile plates of the company.

At the symposium, Xu Lejiang said both sides sincerely cooperated, jointly built the industry cooperation pattern of sharing responsibility and co-integrating value. Aiming at the medium-term business plan of Dongfeng Nissan, Baosteel will ensure high-quality supply of steel plates, meanwhile, it will improve the cooperation in materials of special steel and stainless steel. As an important strategic partner of Dongfeng Nissan, through customized R&D, new car models intervening in the earlier stage, optimized materials for batch production of car models, production and delivery in closer places, service extension and some other measures, Baosteel will comprehensively improve cooperation with Dongfeng Nissan in many aspects like materials supply, R&D, costs, quality and party construction, which will make a new contribution to the career development of Dongfeng Nissan.

In the speech, Xu Ping affirmed the comprehensive strategic cooperation achievements between Dongfeng Nissan and Baosteel in the first ten years. He said both sides mutually learnt, mutually supported, and mutually benefited. In the future, both sides need to continue to deepen comprehensive strategic cooperation, learn from each other in enterprise management, further comprehensively deepen the cooperation in new materials of technology including special steel, die steel, stainless steel and aluminium steel, and comprehensively expand cooperation scope, creating " competitiveness for the last kilometer" and " total solutions " in order to cope with future challenges.

Before the meeting, Xu Lejiang visited assembly workshop and stamping workshop in Huadu no.2 factory of Dongfeng Nissan, stamping workshop of Huadu no.1 factory, sand tables of Dongfeng Nissan and deconstruction art of Teana. In addition, both sides were divided into two groups, and separately made an in-depth discussion in several topics like delivery guarantee, service system, technology development and full varieties coverage.




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