BARK, Inc. announced that Zahir Ibrahim has joined the company as Chief Financial Officer, effective immediately. Mr. Ibrahim brings nearly three decades of financial leadership experience at public and private companies, including scaling high-growth, direct-to-consumer brands. He is based in New York and reports to BARK's Co-Founder, Executive Chairman, and Chief Executive Officer, Matt Meeker.

Most recently, Mr. Ibrahim served as Chief Financial Officer and Chief Administrative Officer of Do Good Foods LLC. Prior to that, he served as Chief Financial Officer of KIND LLC, where he helped drive the company's strategy and build its infrastructure, enabling significant growth and international expansion. In addition, he led KIND through M&A transactions, as well as the sale of the business to Mars in 2020.

Before KIND, Mr. Ibrahim served as Chief Financial Officer at Annie's Inc., where he led the business through organic and inorganic growth, and managed the sale and transition of the business to General Mills. Previously, Mr. Ibrahim held several roles at Molson Coors Brewing Company, culminating with Vice President, Controller, and Chief Accounting Officer. Earlier in his career, Mr. Ibrahim served in senior financial positions at CML Innovative Technologies, Elementis Specialties, and Pirelli Tires, and trained as a Chartered Accountant with KPMG LLP.

He holds a Bachelor of Arts in Financial Management, Economics, and Accounting from the University of Sheffield and an MBA from the University of Warwick.